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Sede: Facoltà di Lugano
Email: i.d.ford@bath.ac.uk
Previously:
Lecturer, Senior Lecturer and Reader, University of Bath, 1974 - 1989.
Doctoral Student, Manchester Business School, 1970 - 1974.
Group Planning Manager, Ideal-Standard Ltd, 1969 - 1970.
MSc Student, University of Bradford, 1968 ¿ 1969.
Engineering Apprentice/Graduate Apprentice, British Railways, 1962 - 1968.
Academic quealifications:
BSc, Mechanical Engineering, University of Salford.
MSc, University of Bradford
PhD, Manchester Business School, University of Manchester.
Research:
My research is best described within the context of the IMP Group, (Industrial Marketing and Purchasing), as follows:
I was one of a small number of academics who established this research group by carrying out a large-scale international project into the nature of marketing and purchasing within industrial markets. The first major output of the group in 1982 marked a significant change from the prevailing conceptual and methodological approaches. In particular, the group¿s work centred on the nature of inter-company relationships, rather than the separate examination of individual sales and purchases. This "Interaction Approach" has become the overwhelming paradigm for research in business marketing.
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