Istituto di Marketing e Comunicazione Aziendale - Marketing: elenco delle pubblicazioni del personale
Riviste scientifiche (con peer review)
Wallace E., de Chernatony L., Buil I. (forthcoming). Building bank brands: How leadership behaviour influences employee commitment . Journal of Business Research, Vol. 66 No 2, pp 165-171..
Konecnik M., de Chernatony L. (forthcoming). Developing and applying a place brand identity model: the case of Slovenia . Journal of Business Research Vol 66, No 1, pp 45-52.
Buil I., de Chernatony L., Martinez E. (forthcoming). Examining the role of advertising and sales promotions in brand equity creation . Journal of Business Research Vol 66, No 1, pp 115-122.
Wallace E., de Chernatony L., Buil I. (2013). Building bank brands: How leadership behaviour influences employee commitment . Journal of Business Research Vol 66, No 2, pp165-171 .
Konecnik M., de Chernatony L. (2013). Developing and applying a place brand identity model: the case of Slovenia. Journal of Business Research Vol 66, No 1, pp 45-52.
Buil I., de Chernatony L., Martinez E. (2013). Examining the role of advertising and sales promotions in brand equity creation . Journal of Business Research Vol 66, No 1, pp 115-122.
Buil I., Martinez E., de Chernatony L. (2013). The influence of brand equity on consumer responses . Journal of Consumer Marketing Vol 30, No 1, pp62-74 .
Cantù C., Corsaro D., Snehota I. (2012). Role of Actors in Combining Resources for Complex Solutions. Journal of Business Research..
Suvatjis Y., de Chernatony L., Halikias L. (2012). Assessing the Six-Station Corporate Identity Model: A Polymorphic Model. Journal of Product and Brand Management Vol 21, No 3, pp153-166 .
Suvatjis Y., de Chernatony L., Halikias L. (2012). Assessing the Six-Station Corporate Identity Model: A Polymorphic Model . Journal of Product and Brand Management Vol 21, No 3, pp153-166 .
Haas A., Snehota I., Corsaro D. (2012). Creating Value in Business Relationships: The Role of Sales. Industrial Marketing Management..
Wallace E., Buil I., de Chernatony L. (2012). Facebook “friendship” and brand advocacy . Journal of Brand Management Vol 20, No 2, pp 128-146.
Wallace E., Buil I., de Chernatony L. (2012). Facebook “friendship” and brand advocacy . Journal of Brand Management, Vol 20, No 2, pp 128-146.
Buil I., de Chernatony L., Martinez E. (2012). Methodological issues in cross-cultural research . Journal of Targeting, Measurement and Analysis for Marketing. Vol 20, No 3/4, pp223-234 .
Corsaro D., Snehota I. (2012). Perceptions of Change in Business Relazionships and Networks. Industrial Marketing Management, Vol 40 (6)..
Corsaro D., Ramos C., Henneberg S., Naudè P. (2012). The impact of network configurations on value constellations in business markets — The case of an innovation network. Industrial Marketing Management.
Gatti L., Caruana A., Snehota I. (2012). The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention: Implications for brand management. Journal of Brand Management. Link esterno
Corsaro D., Snehota I. (2011). Alignment and Misalignment in Business Relationships. Industrial Marketing Management, Vol 40 (6)..
Cibuschi F., Perna A., Snehota I. (2011). Assembling Resources When New Business is Forming. Journal of Business Research.
Coleman D., de Chernatony L., Christodoulides G. (2011). B2B service brand identity: scale development and validation. Industrial Marketing Management Vol 40, No 7, pp1063-1071 .
Coleman D., de Chernatony L., Christodoulides G. (2011). B2B service brand identity: scale development and validation. Industrial Marketing Management Vol 40, No 7, pp1063-1071 .
Montaner T., de Chernatony L., Buil I. (2011). Consumer response to gift promotions. . Journal of Product and Brand Management, Vol 20, No 2, pp 101-110.
Ordanini A., Miceli L., Pizzetti M., Parasuraman A. (2011). Crowd-funding: transforming customers into investors through innovative service platforms. Journal of Service Management, 22 (4), pp. 443-470..
Tarnovskaya V., de Chernatony L. (2011). Internalising a brand across cultures: the case of IKEA.. International Journal of Retail & Distribution Management Vol 39, No 8, pp 598-618.
Snehota I. (2011). New Business Formation in Business Networks. IMP Journal, Vol 5 (1).
Gibbert M., Probst G., Davenport T. (2011). Sidestepping implementation traps in large-scale, IT enabled change. Behavior and Information Technology, 30 (1), 63-75 .
Corsaro D., Cantù C. (2011). The Formation of Science and Technology Parks. IMP Journal, Vol. 5 (1), pp. 10-23.
Wallace E., de Chernatony L. (2011). The influence of culture and market orientation on services brands: insights from Irish banking and retail firms. . Journal of Services Marketing. Vol 25, No7, pp475-488.
Wallace E., de Chernatony L., Buil I. (2011). Within-role, extra-role and anti-role behaviours in retail banking.. International Journal of Bank Marketing Vol 29, No 6, pp 470-488.
Snehota I. (2010). Book review: ¿In Search of a New Logic for Marketing ¿ Foundations of contemporary Theory¿ by Christian Groenroos. Journal of Business-to-Business Marketing. Vol 17, pp.1-9.
Christodoulides G., de Chernatony L. (2010). Consumer based brand equity conceptualization and measurement : a literature review. . International Journal of Market Research, Vol 52, No 1, pp 43-66..
Gibbert M., Dubois A. (2010). From complexity to transparency: managing the interplay between theory, method and empirical phenomena in IMM case studies. Industrial Marketing Management, 39 (1), 129–136 .
Corsaro D., Snehota I. (2010). Searching for Relationship Value in Business Markets: Are We Missing Something?. Industrial Marketing Management, Vol. 39 (6), pp. 986-995..
Gibbert M., Ruigrok W. (2010). The What and How of case study rigor: Three strategies based on published work. Organizational Research Methods, 4, 710-737.
Jevons C., Veloutsou C., Christodoulides G., de Chernatony L. (2010). Thought leadership in brand management.. Journal of Business Research Vol 63, No 11, pp1111-1112..
Ford D., Hakansson H., Gadde L., Snehota I., Waluszewski A. (2009). Analysing Business Interaction. The IMP Journal, vol 4., iss 4.1, pp 86-103.
Buil I., Martinez E., de Chernatony L. (2009). Brand extension effects on brand equity : a cross-national study. Journal of Euromarketing. Vol 8, No2, pp71-88.
Buil I., de Chernatony L., Hem L. (2009). Brand extension strategies : perceived fit, brand type and culture influences . European Journal of Marketing Vol.43, No11/12, pp1300-1324.
Gibbert M., Scranton P. (2009). Constraints as sources of radical innovation? Insights from Jet Propulsion development. Management & Organizational History,4(4), 01-15.
Wallace E., de Chernatony L. (2009). Exploring brand sabotage in retail banking. Journal of Product and Brand Management Vol 18, No 3, pp198-211.
Corsaro D. (2009). Exploring the effectiveness of solutions in the ICT Security Industry. International Journal of Business and Economics, Vol. 8 (1), 255-268.
Gibbert M., Mazursky D. (2009). How successful would a phone-pillow be? Using dual process theory to predict the success of hybrids involving two dissimilar products. Journal of Consumer Psychology, 19(4), 652-660.
Opoku R., Carzaniga A., Pitt ., Berthon, . (2009). Online communication of brand personality: A study of MBA programs of top business schools.. Journal of General Management, 35 (1), 47-64. .
Gibbert M., Weiss M., Hoegl M., Valikangas L. (2009). Resource constraints and innovation in the car industry. Leader to Leader. 54(3), 13-19.
Wallace E., de Chernatony L. (2009). Service employee performance: its components and antecedents.. Journal of Relationship Marketing Vol 8, No 2, pp82-102.
Brodie R., de Chernatony L. (2009). Towards a new conceptualization of branding: theories of the middle range. . Marketing Theory Vol 9, No 1, pp95-100.
Gibbert M., Weiss M., Hoegl M., Valikangas L. (2009). When less is more: What large car manufacturers can learn from an innovative start-up. Strategy & Leadership. 37(5), 40-41.
Wallace E., de Chernatony L. (2008). Classifying, identifying and managing the service brand saboteur. The Service Industries Journal Vol.28, No.1-2, pp.151-165.
Martinez E., Polo Y., de Chernatony L. (2008). Effect of brand extension strategy on brand image : a comparative study of the UK and Spanish markets. International Marketing Review Vol.25, No.1, pp.107-137.
Gibbert M., Wicki B., Ruigrok W. (2008). What passes as a rigorous case study? . Strategic Management Journal, 29, 1465-1474.
Wallace E., de Chernatony L. (2007). Exploring managers’ views about brand saboteurs.. Journal of Marketing Management, Vol.23, No.1-2, pp.91-106.
Gibbert M., Zerbini F., Golfetto F. (2007). Marketing of competence: Exploring the resource-based content of value-for-customers through a case study analysis. Industrial Marketing Management, 36(6), 784-798.
Gibbert M., Hoegl M., Vilikangas L. (2007). Praise of resource constraints.. MIT Sloan Management Review 48(3), 15-17
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Lynch J., de Chernatony L. (2007). Winning hearts and minds: business to business branding and the role of the salesperson.. Journal of Marketing Management, Vol.23, No.1-2, pp.123-135.
Reeves P., de Chernatony L., Carrigan M. (2006). Building a political brand : ideology or voter drives strategy. Journal of Brand Management Vol.13, No.6, pp.418-428.
de Chernatony L., Drury S., Segal-Horn S. (2006). Communicating services brands’ values internally and externally. Services Industries Journal, Vol.28, No.8, pp 819-836.
Wezel F., Cattani G., Pennings J. (2006). Competitive implications of inter-firm mobility. Organization Science, 17(6): 691-709.
Christodoulides G., de Chernatony L., Furrer O., Shiu E., Abimbola T. (2006). Conceptualising and measuring the equity of online brands. Journal of Marketing Management.
Wezel F., Saka A. (2006). Consequences and Antecedents of Organizational Change: ¿Institutionalizing¿ the Behavioral Theory of the Firm.. Organization Studies, 27(2): 265-286..
Bello R., de Chernatony L., Shiu E. (2006). Consumer-based relationships : a tetrad classification. Thought Leaders International Conference on Brand Management, Birmingham..
Virgo B., de Chernatony L. (2006). Delphic brand visioning to align stakeholder buy-in to the city of Birmingham brand . Journal of Brand Management, Vol.13, No.6, pp.379-392.
Wezel F. (2006). From Scooters to Choppers: Product Portfolio Change and Organizational Failure.. Long Range Planning, 39: 11-28.
Gibbert M. (2006). Generalizing about uniqueness. Journal of Management Inquiry. 15(2), 124-134.
Vallaster C., de Chernatony L. (2006). Internal brand building and structuration : the role of leadership. European Journal of Marketing, Vol.40, No.7/8, pp.761-784.
Tunisini A., Snehota I., Bocconcelli R. (2006). Market Relationships and Corporate Acquisition Outcomes. IMP Journal 2.
Gibbert M., Golgetto F. (2006). Marketing competencies and the sources of customer value in business markets. Industrial Marketing Management, 35(8), 904-912.
Gibbert M. (2006). Munchausen, black swans, and the RBV. Journal of Management Inquiry. 15(2), 145-151.
Wezel F., van Witteloostuijn A. (2006). Scale and Scope Economies in the U.K. Motorcycle Industry, 1899-1993. in Baum, J.A.C. Dobrev, S. & A. van Witteloostuijn (Eds.), Ecology and Strategy, Advances in Strategic Management 23: 529-555. Greenwich CT: Jai Press..
Pina J., Martinez E., de Chernatony L., Drury S. (2006). The effect of service brand extensions on corporate image : an empirical model . European Journal of Marketing, Vol.40, No.1/2, pp.174-197.
Boone C., van Witteloostuijn A., Wezel F. (2006). Top Management Team Composition and Organizational Ecology, . in Baum, J.A.C. Dobrev, S. & A. van Witteloostuijn (Eds.), Ecology and Strategy, Advances in Strategic Management 23: 103-135. Greenwich CT: Jai Press..
Gibbert M., Valikangas L. (2005). Boundary-setting strategies for escaping innovation traps. MIT Sloan Management Review. 48(3), 58-65.
Suvatjis J., de Chernatony L. (2005). Corporate identity modelling : The six station model for corporate identity. Journal of Marketing Management, Vol.21, No.7-8, pp.809-834.
Jevons C., Gabbott M., de Chernatony L. (2005). Customer and brand manager perspective on brand relationships : a conceptual framework. Journal of Product and Brand Management, Vol.4, No.5, pp.300-309.
Vallaster C., de Chernatony L. (2005). Internationalisation of services brands: The role of leadership during the internal brand building process. Journal of Marketing Management, Vol.13, No.1/2, pp.181-203.
Wezel F. (2005). Location-Dependence and Industry Evolution: Founding rates in the United Kingdom Motorcycle Industry, 1895-1993.. Organization Studies, 26(5): 729-754..
de Chernatony L., Drury S., Segal-Horn S. (2005). Using triangulation to assess and identify successful services brands. The Service Industries Journal, Vol. 25, No2, pp.5-21.
Gibbert M., Golfetto F., Zerbini F. (2005). What does marketing competencies mean? . Journal of Business Research. 59, 148-151.
Gibbert M., Valikangas L. (2004). Boundaries and Innovation: Introduction to the special issue. Long Range Planning. 37, 495-504.
Tunisini A., Ferrero G. (2004). Business Marketing: Concetti e metodologie per operare nella complessità. Mercati e competitività, n°0.
Gibbert M. (2004). Crafting strategy imaginatively. European Management Journal. 46(15), 669-684.
de Chernatony L., Harris F., Christodoulides G. (2004). Developing a brand performance measure for financial services brands. The Service Industries Journal, Vol.24, No.2, pp.15-33.
Christodoulides G. (2004). Dimensionalising on and offline brands' composite equity. Journal of Product & Brand Management, Vol.13, No.3, pp.168-179.
de Chernatony L., Drury S., Segal-Horn S. (2004). Identifying and sustaining services brands' values. Journal of Marketing Communications, Vol.10, No.2, pp.73-93.
de Chernatony L., Cristodoulides G. (2004). Taking the brand promise online : challenges and opportunities. Interactive Marketing, Vol.5, No.3, pp.238-251.
Martinez E., de Chernatony L. (2004). The effect of brand extension strategies upon brand image. Journal of Consumer Marketing, Vol.21, No.1, pp.39-50.
Lynch J., de Chernatony L. (2004). The power of emotion : brand communication in business to business markets. . Journal of Brand Management, Vol.11, No.5, pp.403-419.
de Chernatony L., Drury S., Segal-Horn S. (2003). Building a services brand : stages, people and orientations. The Service Industries Journal Vo.23, No.3, pp.1-21.
Cattani G., Pennings J., Wezel F. (2003). Spatial and Temporal of Heterogeneity in Entrepreneurial Activity. . Organization Science, 14(6): 670-685..
Tunisini A., Snehota I. (2003). The Supply Side and Strategic Positioning. Journal of Customer Behaviour 2.
de Chernatony L., Segal-Horn S. (2003). The criteria for successful services brands. European Journal of Marketeers Vo.37, No.7/8, pp.11095-1118.
(2002). ´Making the Most of Supplier Relationships´. Industrial Marketing Management.. Vol. 29, n. 4 (July), pp 305-316.
Hem L., de Chernatony L., Iversen M. (2002). Factors influencing successful brand extensions. Journal of Marketing Management Vo. 19, No. 7-8, pp.781-806.
Gibbert M., Leibold M., Probst G. (2002). Five styles of customer knowledge management and how smart companies use them to create value. European Management Journal, 20(5), 459-469.
White J., de Chernatony L. (2002). New Labour : A study of the creation, development and demise of a political brand. Journal of Political Marketing, Vol.1, No.2/3, pp.45-52..
Daniels K., Johnson G., de Chernatony L. (2002). Task and institutional influences on managers' mental models of competition. Organization Studies, Vol.23, No.l, pp.31-62.
Sanghera J., de Chernatony L., Brown A. (2002). Testing Gronroos' model in the financial services sector. The Service Industries Journal, Vol.22, No.3, pp.1-14.
Schultz M., de Chernatony L. (2002). The challenge of corporate branding. Corporate Reputation Review, Vol.5, No.2/3, pp.105-112.
de Chernatony L. (2002). Would a brand smell any sweeter by a corporate name? . Corporate Reputation Review, Vol.5, No.2/3, pp.114-132.
de Chernatony L. (2001). A model for strategically building brands. Journal of Brand Management, Vol.9, No.1, pp 32-44.
Gibbert M., Leibold M., Kaes B. (2001). Avoiding the predatory effect in global strategic alliances. Business Dynamics. 10(2), 4-28.
de Chernatony L., Segal-Horn S. (2001). Building on services characteristics to develop successful services brands. Journal of Marketing Management, Vol.17, No.7-8, pp 645-669.
Gibbert M., Leibold M., Voelpel S. (2001). Rejuvenating corporate intellectual capital by co-opting customer competence. Journal of Intellectual Capital. 2(2), 109-126.
de Chernatony L. (2001). Succeeding with brands on the internet. Journal of Brand Management, Vol 8, No 3, pp 268-274.
Gadde L., Snehota I. (2000). "Making the Most of Supplier Relationships". Industrial Marketing Management.. Vol. 29, n. 4 (July), pp 305-316.
(2000). "Marketing in Business Markets". In Wensley R. and Weitz B. Handbook of Marketing. San Diego: Sage, pp 513-526.
de Chernatony L., Harris F. (2000). Developing corporate brands through considering internal and external stakeholders. Corporate Reputation Review Vol 3, No 3, pp 268-274.
de Chernatony L. (1999). Brand management through narrowing the gap between brand identity and brand reputation. Journal of Marketing Management, Vol 15, No 1-3, pp 157-180.
de Chernatony L. (1999). The challenge of service branding: knowledge management to the rescue. Journal of Brand Management, Vol 6, No 4, pp 271-277.
Libri
de Chernatony L., McDonald M., Wallace E. (2010). Creating Powerful Brands in Consumer, Service and Industrial Markets. Fourth Edition.. Oxford: Butterworth-Heinemann.
de Chernatony L. (2010). From Brand Vision to Brand Evaluation. Third edition.. Oxford: Butterworth-Heinemann.
Gibbert M. (2010). Strategy-Making in a Crisis. Cheltenham Glos: Edward Elgar.
Hakansson H., Ford D., Gadde L., Snehota I., Waluszewski A. (2009). Business in Networks. Chichester: John Wiley & Sons.
de Chernatony L. (2008). Brand Building. In The Marketing Book, ed M. Baker and S. Hart (Oxford: Butterworth-Heinemann).
Pennings J., Wezel F. (2007). Human Capital, Inter-firm Mobility and Organizational Evolution. Cheltenham: Edward Elgar Publishing. Finalist and of the Academy of Management's 2008 George Terry Best Book Award
Gibbert M., Durand T. (2007). Strategic Networks: Learning to compete. Blackwell/Strategic Management Society Book Series, Oxford.
Gibbert M. (2005). Strategic Management in the Knowledge Economy (2nd edition). John Wiley and Sons
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Ford D., Gadde L., Hakansson H., Snehota I. (2003). Managing Business Relationships. New York: Wiley.
Tunisini A. (2003). Supply chains e strategie di posizionamento. Carocci Editore, Roma.
Gibbert M., Leibold M., Probst G. (2002). Strategic Management in the Knowledge Economy . John Wiley and Sons.
Ford D., Berthon P., Brown S., Gadde L., Hakansson H., Naude P., Ritter T., Snehota I. (2002). The Business Marketing Course - Managing in Complex Networks. Chichester: John Wiley & Sons.
de Chernatony L. (1998). Brand Management . Aldershot: Ashgate Publishing Limited.
de Chernatony L. (1998). Developing an effective brand strategy. In The CIM Handbook of Strategic Marketing ed. C.Egan and M.Thomas (Oxford: Butterworth Heinemann).
Contributi a libri
Zutter J. (2008). Brand Building. In The Marketing Book, ed M. Baker and S. Hart (Oxford: Butterworth-Heinemann).
Tunisini A., Hakansson H., Waluszewski A. (2006). Place as a Resource in Business Networks. Baraldi E., Fors H., Houltz A. (eds), Taking Place: locating Science, Technology and Business Studies, Science History Publications.
Hakansson H., Snehota I. (2000). "Marketing in Business Markets". In Wensley R. and Weitz B. Handbook of Marketing. San Diego: Sage, pp 513-526.
Hakansson H., Snehota I. (2000). "The IMP Perspective - Asset and Liability of Business Relationships". In Sheth J. B. & Parvaktiar A.: Handbook of Relationship Marketing. San Diego: Sage, pp 69-94.
Lundgren A., Snehota I. (1998). "Ekonomisk organisation som ndtverk". (in Swedish - Economic Organization as Network. In Czarniawska B. (ed.): Organisationsteori pe svenska. Lund: Liber Ekonomi, pp 9-21.
Hakansson H., Snehota I. (1998). "The Burden of Relationships". In: Naude P. & Turnbull P. (eds.) (1998): Network Dynamics in International Marketing. Pergamon Press, pp. 16-25.
Ford D., Gadde L., Hakansson H., Lundgren undefined., Snehota I., Turnbull P., Wilson D. (1998). Managing Business Relationships. New York: Wiley (authored chapters 4 & 5, co-authored chapter 6).
Conferenze con proceedings
Wallace E., Buil I., de Chernatony L. (2012). Do self-expressive brands create greater brand love and brand advocacy among Facebook users?. European Marketing Academy Conference, Lisbon.
Wallace E., Buil I., de Chernatony L. (2012). Do self-expressive brands create greater brand love and brand advocacy among Facebook users? . European Marketing Academy Conference, Lisbon.
Bravo R., de Chernatony L., Matute J., Pina J. (2012). Exploring corporate identity projections through corporate websites: a comparative analysis of banks in Spain and the UK. European Marketing Academy Conference, Lisbon.
Bravo R., de Chernatony L., Matute J., Pina J. (2012). Exploring corporate identity projections through corporate websites: a comparative analysis of banks in Spain and the UK . European Marketing Academy Conference, Lisbon.
Christodoulides G., Cadogan J., Veloutsou C., de Chernatony L. (2012). Revisiting brand equity: Evidence from three European countries. European Marketing Academy Conference, Lisbon.
Christodoulides G., Codogan J., Veloutsou C., de Chernatony L. (2012). Revisiting brand equity: Evidence from three European countries.. European Marketing Academy Conference, Lisbon.
Wallace E., de Chernatony L., Buil I. (2011). Building bank brands: how leadership style influences branch employee commitment. . Thought Leaders in Brand Management 7th International Conference, Lugano..
Corsaro D., Sebastiani R., Snehota I. (2011). Exploring Interaction in S-D Logic. Naples Service Forum. Best Paper Award
Buil I., de Chernatony L., Martinez E. (2011). Methodological issues in cross-cultural branding research. . Thought Leaders in Brand Management 7th International Conference, Lugano..
Christodoulides G., de Chernatony L. (2010). A model of antecedents and consequences of consumer based brand equity online. . Paper presented at Thought Leaders in Brand Management 6th International Conference, Lugano, April..
Konecnik Ruzzier M., de Chernatony L. (2010). A systematic approach to branding Slovenia. . Paper presented at Thought Leaders in Brand Management 6th International Conference, Lugano, April..
Corsaro D., Ramos C., Henneberg S., Naudè P. (2010). Actor Network Picture and Networking Activities in Business Networks: An Exploratory Empirical Study. Imp Conference, Budapest, 2-4 September..
Corsaro D., Snehota I. (2010). Alignment in Business Relationships. IMP Conference, Budapest, 2-4 September..
Helman D., Addeo E., de Chernatony L. (2010). An evolving e-landscape: Synergistic intersections of technology and brand management. . Paper presented at Thought Leaders in Brand Management 6th International Conference, Lugano, April..
La Rocca A., Comi A., Corsaro D., Snehota I. (2010). Brand Images in Business to Business. Proceedings of Thought Leaders International Conference in Brand Management. Lugano, April 2010.
Corsaro D., Montagnini F., Sebastiani R. (2010). Exploring Business Interaction in Service Networks. Imp Conference, Budapest, 2-4 September..
Corsaro D., Ravald A., Snehota I. (2010). Framing Change in Business Relationships. Servsig Conference, Porto.
Corsaro D. (2010). Framing Value in Market Relationships. Servsig Conference, Porto, June..
Gaspar A., Coelho F., de Chernatony L. (2010). From personal values to store brand purchase.. Paper presented at European Academy of Marketing Conference, Copenhagen, May.
Wallace E., de Chernatony L. (2010). Segmenting brand building employees: a profile of front-line employees in the Irish service sector. . Paper presented at European Academy of Marketing Conference, Copenhagen, May..
Wallace E., de Chernatony L. (2010). Strategic thrust or strapline mentality? The role and implementation of the brand in retail banking.. Paper presented at Thought Leaders in Brand Management 6th International Conference, Lugano, April. .
Buil I., de Chernatony L., Martinez E. (2010). The effect of advertising and sales promotions on brand equity. . Paper presented at Thought Leaders in Brand Management 6th International Conference, Lugano, April. .
Buil I., Martinez E., de Chernatony L. (2009). Brand equity: a higher-order formative measure. . Thought Leaders International Conference on Brand Management, Athens, April..
Iversen N., Hem L., de Chernatony L. (2009). Brand extensions evaluations : influences of global or local origin. . Thought Leaders International Conference on Brand Management, Athens, April..
Coleman D., de Chernatony L., Christodoulides G. (2009). Brand identity: scale development and validation. . Thought Leaders International Conference on Brand Management, Athens, April..
Wallace E., de Chernatony L. (2009). Creating and implementing brand values in Irish services firms. . Thought Leaders International Conference on Brand Management, Athens, April..
Vallaster C., de Chernatony L. (2009). Modeling the way social interactions build brands internally: implications for services management. . 71st VHB Annual Congress, Nurnberg, June.
Corsaro D., Snehota I. (2009). Searching for Relationship Value in Business Markets: are we missing something?. International Conference on Business Market Management, 18-20 March, Copenhagen, Denmark.
Wallace E. (2008). Components of service employee performance. Thought Leaders International Conference on Brand Management, Birmingham.
Buil I., Martinez E., de Chernatony L. (2008). Understanding brand equity and its consequences : a proposed model. Thought Leaders International Conference on Brand Management.
Suvatjis Y., de Chernatony L., Leek S. (2007). A synthesis of polymorphous corporate elements in creating a new corporate identity model. Thought Leaders International Conference on Brand Management, Birmingham..
Buil I., Martinez E., de Chernatony L. (2007). Brand extension effects on brand equity : a cross-national study.. Thought Leaders International Conference on Brand Management, Birmingham..
Buil I., Martinez E., de Chernatony L. (2007). Consumers’ attitudes towards brand extensions. 14th International Product Development Management Conference, Porto.
Buil I., Martinez E., de Chernatony L. (2007). Measuring brand equity : a cross-national validation. European Marketing Academy Conference, Brighton.
Christodoulides G., de Chernatony L., Furrer O. (2007). Measuring the equity of internet brands. Thought Leaders International Conference on Brand Management, Birmingham..
Christodoulides G. (2007). Moving away from short-term performance measurement online : a new metric of brand equity. Academy of Marketing Science Conference, Miami.
Christodoulides G., de Chernatony L., Furrer O. (2007). Moving away from short-term performance measurement online : a new metric of brand equity. Academy of Marketing Science Conference, Miami..
Buil I., Montaner T., de Chernatony L. (2007). The influence of brand extension variables on brand equity. European Marketing Academy Conference, Reykjavik.
Lynch J., de Chernatony L. (2007). Understanding and communicating brand values in B2B markets. Thought Leaders International Conference on Brand Management, Birmingham..
Wallace E., de Chernatony L. (2006). Identifying and managing the service brand saboteur. Thought Leaders International Conference in Brand Management, Birmingham..
Tunisini A. (2006). Modularizzazione del prodotto e processi di crezione del valore nei mercati industriali. Congresso internazionale "Marketing Trends", Venezia 20-21 gennaio.
Vallaster C., de Chernatony L., von Wallpach S. (2006). Weblogs : How they contribute to co-construct a corporate brand. The case of Gate Gourmet. Thought Leaders International Conference on Brand Management, Birmingham. .
de Chernatony L., Cottam S. (2006). Why are all financial services brands not great? . Thought Leaders International Conference on Brand Management, Birmingham..
Vallaster C., de Chernatony L. (2005). Modelling social discourse as a route to internal brand building. 1st Annual Brand Colloquium, Birmingham.
Wallace E., de Chernatony L. (2005). The employee as brand builder : antecedents and measures of employee performance. 1st Brand Colloquium, Birmingham.
Lynch J., de Chernatony L. (2005). Winning hearts and minds : business to business branding and the role of the salesperson. 1st Annual Brand Colloquium, Birmingham.
Reeves P., de Chernatony L. (2004). A critical evaluation of Kirchheimer: applicable to contemporary political brands in Britain?. 54th Political Studies Association Annual Conference, Lincoln.
Christodoulides G., de Chernatony L., Shiu E., Furrer O., Abimbola T. (2004). E-tail brand equity: scale development and validation. Academy of Marketing Conference, Cheltenham..
Vallaster C., de Chernatony L. (2004). How much do leaders matter in internal brand building? An international perspective.. Scandinavian Academy of Management and the International Federation of Scholarly Associations of Management 7th World Congress, Goteborg.
Pina J., Martinez E., de Chernatony L. (2004). Modelling the impact of services brand extensions on corporate image. Paper presented at Academy of Marketing Conference, Cheltenham..
Martinez L., Pina J., de Chernatony L. (2004). The effect of service brand extensions upon corporate image. 14th Congreso de La Associacion Cientifica de Economia y Direccion de la Empresa, Murcia.
Snehota I., Tahtinen J. (2003). "Managers Role in Weakening Relationships". Paper presented at the 32nd Eropean Marketing Accademy Conference, May 2003, University of Strathclyde.
Snehota I. (2003). Market-as-Network; So What?. Proceedings of the at 19th IMP Conference, University of Lugano September 4-6, 2003.
Zorzi Y. (2003). Museum Management and the Network perspective. IMP Conferenze, Lugano Switzerland. Link esterno
Ford D., Gadde L., Hakansson H., Snehota I. (2002). "Managing Networks". paper presented at ANZMAC annual conference, November 2002, University of Perth.
Helgesson C., Snehota I. (2001). "Explaining Economic Organisation - embracing heterogeneous practices". working paper presented at 11th annual Nordic workshop on Interorganisational Studies, Gothemburg: Chalmers Institute of Technology (August 2001).
Gadde L., Snehota I. (1999). Developing Effective Supply Strategy. Proceedings of 15th Annual IMP Conference, Dublin, 2-4 September 1999 .
Dubois A., Gadde L., Snehota I. (1999). Leverantorpartnering - hva betyr det egentlig? (pe norska). Logistik og innkjop. n. 2/99, pp 10-13.
Gadde L., Snehota I. (1999). Supplier Partnerships - What Does It Mean?. Paper presented at Ninth Academy of Marketing Science World Marketing Congress, Malta, June 22-26, 1999.
Mandelli A. (1998). Electronic Trade Through the Internet: A Study on the Italian Case. . ICA annual conference Jerusalem (Israel)..
Gadde L., Snehota I. (1998). Making the Most of Supplier Relationships. Proceedings of The Second Worldwide Rresearch Symposium on Purchasing and Supply Chain Management: London: The Chartered Institute of Purchasing and Supply, pp 191-213.
Snehota I., Svderlund M. (1998). Relationship Marketing - What does it promis and What does it deliver? An empirical examination of repeat purchase customers. Proceedings of European Marketing Accademy Conference, Stockholm, 20-23 May, 1998, pp 311-330.
Snehota I. (1997). "Market-as-Network and the Theory of the Firm". Proceedings of the 13th IMP Conference, Lyon, sept 1997.
Mandelli A. (1997). The Construction of News: A Survey of the Italian Journalists. . 1997 AEJMC annual conference .
Contributi a conferenze
Carla R., Henneber S., Naudè P., Corsaro D. (2010). Believers, Seekers, and Doubters: How Companies Use Networks. ISBM Conference, Boston, August..
Corsaro D., Snehota I. (2009). Managing Customer Relationships. Convegno Annuale Societa' Italiana di Marketing, Firenze..
Working papers
Zorzi Y. (2002). Il marketing museale e l´organizzazione a rete. Working Paper, USI Lugano. Link esterno
Fiocca R., Poncini G. (1999). Corporate Communication: Managing Paradoxes. Working Paper 1/99, Istituto per la Comunicazione Aziendale, Facolt` di Scienze della Comunicazione dellUniversit` della Svizzera italiana, Lugano.
Altre pubblicazioni
Gummesson L., Corsaro D. (2012). Call for Paper - Interplay between Cognition, Action and Outcome in Business Networks. Industrial Marketing Management.
Perretti F., Negro G. (2004). (Book Review) Economia del cinema. Princìpi economici e variabili strategiche del settore cinematografico (Fabrizio Perretti e Giacomo Negro). Studies in Communication Sciences, Vol. 4, No 1.
Articoli sulla stampa
Gibbert M., Valikangas L., Hoegl M. (2009). Scarce resources inspire creativity. MIT SLOAN MANAGEMENT REVIEW, April 08, 2009. Solicited online blog post Link esterno
Vilikangas L. (2008). Less is more: Financial aid discourages innovative solutions to poverty. Stanford Social Innovation Review.
Sezione 2. Informazioni di orientamento.
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