Issues and Crisis Management
Docente: Diana Ingenhoff
Tipo di corso: Master +2
Valore in crediti ECTS: 3
Riferimenti bibliografici sul sito della biblioteca (CoRe)
Academic year 2012/2013 - Spring semester
Fixed number (numerus clausus)
Pre-requisites: Corporate Identity and Image
Companies and institutions today need to take into account an increasing number of publics ready to take action on issues that concern them, and for which they hold these organizations responsible. The increasing complexity of social, economic and technological systems is also the reason why the number of crises that can potentially harm a company is constantly growing. Active issues management and well prepared crisis plans have therefore become standard management tools in well-run companies.
Students will learn about the processes and structures of issues and crisis management, both in theory and practice. Through the use of case studies, students learn to design issues and crisis management policies and tools by means of analysis of the problems and the expectations of the public concerned. In a crisis simulation exercise, they will also have the chance to apply and deepen their knowledge on issues and crisis communication.
Selected reading material will be provided in class.