New Media for Tourism Communication

Docente: Lorenzo Cantoni
Docente: Alessandro Inversini
Assistente: Nadzeya Kalbaska

Tipo di corso: Master +2
Valore in crediti ECTS: 4.5
Riferimenti bibliografici sul sito della biblioteca (CoRe)

Academic year 2010/2011 - Fall semester

Course description

The course will provide the students with the methodological tools to conceive, plan and manage new media projects in the field of tourism communication (eTourism). Grounded on online communication models for tourism communication, the course will cover a basic introduction to the relevant technologies applications of the tourism industry, methods for the design and evaluation of tourism services, together with the management and promotion of web-based tourism communication.
The course is organized in formal (ex-cathedra) lessons complemented by case studies and testimonials. Collaborative projects in one of the areas above mentioned will offer students the possibility to examine practical examples of design, adoption and management of new technologies in the tourism industry.

Textbooks

L. Cantoni, S. Tardini. Internet, Routledge, London, 2006.
U. Gretzel, D.R. Fesenmaier, J.T. O´LearyJ, The Trasformation of consumer behaviour. In D. Buhalis, and C. Costa. Tourism business frontiers. Elsevier Butterworth-Heinemann, 2006. pp. 7-18
D. Buhalis, eTourism - Information Technology for Strategic Tourism Management, Prentice Hall, 2003.
A. Inversini, L. Cantoni, Cultural Destination Usability: The Case of Visit Bath, 2009. In W. Hopken, U. Gretzel & R. Law (Eds.), Information and Communication Technologies in Tourism 2009 - Proceedings of the International Conference in Amsterdam, Netherland (pp. 319-331). Springer, Wien.
A. Inversini, L. Cantoni, D. Bolchini (2010) Presenting UsERA: User Experience Risk Assessment Model. In U. Gretzel  R. Law, & M. Fuchs (Eds.), Information and Communication Technologies in Tourism 2010 - Proceedings of the International Conference in Lugano, Switzerland (pp. 99-110). Wien: Springer.
A. Inversini, L. Cantoni & D. Buhalis (2009) Destinations´ Information Competition and Web Reputation, Journal of Information Technology & Tourism, 11 (2009), pp. 221-234
L. Cantoni, N. Kalbaska, A. Inversini, A. (2009) eLearning in Tourism and Hospitality: A Map. Journal of Hospitality, Leisure, Sport & Tourism Education, 8-2: 148- 156