Institute of Marketing and Communication Management - Marketing (IMCA)

Address: via G. Buffi 13, CH 6904 Lugano
Telephone: +41 58 666 47 56
Fax: +41 58 666 46 47
Email: ivan.snehota@usi.ch
Contact person: Ivan Snehota
Url: www.imca.com.usi.ch

Organizing the economic activity involves management of the communication processes. The role and processes of communication in economic organization is the broad field in which the Institute for Corporate Communication carries out research and teaching. Four areas of research and teaching converge in the Institute:

• Marketing;
• Corporate communication;
• Information and communication management;
• Organizational communication.

The research carried out at the Institute, both basic and applied, embraces different topics such as marketing communication, interaction in business markets, corporate identity and reputation, knowledge management and communication within and between organizations. The Institute coordinates two Master of Science programs: Master in Marketing and Master in Corporate Communication; Executive Master of Science in Communications Management and is a partner in International Master in Management, Law and Humanitites of Sport of FIFA.

Staff:
Ivan Snehota (Direttore)
Albert Caruana (Docente)
Rosa Chun (Docente)
David Ford (Docente)
Alexander Haas (Docente)
Bjoern Ivens (Docente)
Andreina Mandelli (Docente)
Joseph McCahery (Docente)
Paula Peter (Docente)
Robert Spencer (Docente)
Krishnamurthy Sriramesh (Docente)
Ana Tkalac Vercic (Docente)
Annalisa Tunisini (Docente)
Dejan Vercic (Docente)
Michael Gibbert (Docente)
Leslie de Chernatony (Docente)
Jeanne Mengis (Professore assistente)
Peter Seele (Professore assistente)
Reto Hofstetter (Professore straordinario)
Francesco Lurati (Vice-Director)
Alice Comi (Assistente)
Lucia Gatti (Assistente)
Simone Mariconda (Assistente)
Fabio James Petani (Assistente)
Elena Salinetti (Assistente)
Alessandra Zamparini (Assistente)
Chiara Krüsi (Assistente operativa)
Lakshmi Balachandran Nair (Assistente-dottoranda)
Katharina Hohmann (Assistente-dottoranda)
Ana Javornik (Assistente-dottoranda)
Irina Lock (Assistente-dottoranda)
Floriana Mulazzi (Assistente-dottoranda)
Marta Pizzetti (Assistente-dottoranda)
Roland Rüppell (Assistente-dottorando)
Qizhang Sun (Assistente-dottorando)
Morana Fuduric (Dottoranda)
Sebastian Kernbach (Dottorando)
Daniela Corsaro (Post-doc)
Antonella La Rocca (Post-doc)
Alessandro Mari (Researcher)