Public Communication, Marketing and Media
Theory
- Marketing Theory (Ivan Snehota), 14h, 1.5 ECTS, Fall 2013
- Brand Management Research (Leslie de Chernatony), 14h, 1.5 ECTS, Fall 2013
- Communication and organizational culture (Mary Jo Hatch), 28h, 3 ECTS, Oct 17-18 and Oct 21-22 2013
- Legal and Ethical Aspects of Research (B. Cottier / P. Seele) 28h, 3 ECTS, Sept 12-13 and Oct 17-18 2013
- Media Ethics and Media Accountability (Ted Glasser) 14h, 1.5 ECTS, Spring 2014
- Knowledge Work and Organizational Learning (Jeanne Mengis, Davide Nicolini) 28h, 3 ECTS,Spring 2014
- Persuasive communication: theory, research & practice (Klaus Schönbach) 14h, 1.5 ECTS, Spring 2014
- Intersubjectivity in interpersonal communication (Antonella Carassa), 14h, 1.5 ECTS, Spring 2014
- Rational Choice Theory and Behavioral Economics in Journalism and Mass Communication (James Hamilton), 14h, 1.5 ECTS, Spring 2014
Method
- Causal modeling in the social science. An introduction into logical foundations of quantitative research (Peter J. Schulz) 14h, 1.5 ECTS, Spring 2013
- Focus Group Methodology (Suzanne Suggs) 14h, 3 ECTS, Fall 2013
- Quantitative Methods (Suzanne Suggs) 28h, 3 ECTS, Spring 2014
- Experimental Research Methods (Design and Analysis) (Duncan Guest), 28h, 3 ECTS, 20-23 May 2013
- Taxonomies and typologies in research - mastering the art and science of developing sound and useful classifications (Martin Eppler) 14h, 1.5 ECTS, Fall 2013
Skills
- Academic teaching of economics, management and communication (Lorenzo Cantoni, Stefano Tardini), 28h, 3 ECTS, Spring 2014
- Research policy and grant proposal writing (Benedetto Lepori), 28h, 3 ECTS, Sept 2/9/16/23/30, Oct 7 and Nov 18 2013
- Academic Writing in English for Doctoral Students (Michael Aeschliman), 28 h, 3 ECTS, Spring 2014
- Media Training (Suzanne Suggs, Stephan Russ-Mohl) 14h, 1.5 ECTS, Fall 2013
To register for a class please use the online inscription tool. For further information, please contact Floriana Mulazzi.