Peter J. Schulz - Publications at USI

Key publications

• Camerini L., Schulz P. (2012). Effects of Functional Interactivity on Patients’ Knowledge, Empowerment, and Health Outcomes: An Experimental Model-Driven Evaluation of a Web-Based Intervention. Journal of Medical Internet Research, 14(4):e105. Doi: 10.2196/jmir.1953..
  External link
• Schulz P., Nakamoto K. (2012). Health Literacy AND Patient Empowerment in Health Communication: The Importance of Separating Conjoined Twins.. Patient Education & Counseling (forthcoming)..
• Schulz P., Meuffels B. (2011). Justifying Age Thresholds for Mammographic Screening. An application of Pragma-Dialectical Argumentation Theory. Health Communication (in press)..
• Schulz P., Rubinelli S. (2008). Arguing 'for' the patient. Strategic manoevering and institutional constraints in doctor-patient interaction.. Argumentation 22 (3), 423-432.
• Schulz P., Nakamoto K., Brinberg D., Haes J. (2006). More than Nation and Knowledge: Cultural Micro-variation and Organ Donation in Switzerland. Patient Education and Counseling, 64, 294-302.

Journal Articles (with peer-review)

• Camerini L., Schulz P., Nakamoto K. (2012). Differential Effects of Health Knowledge and Health Empowerment Over Patients’ Self-Management and Health Outcomes: A Cross-sectional evaluation. Patient Education and Counseling, (Epub ahead of print Sept. 4, 2012)..
• Camerini L., Schulz P. (2012). Effects of Functional Interactivity on Patients’ Knowledge, Empowerment, and Health Outcomes: An Experimental Model-Driven Evaluation of a Web-Based Intervention. Journal of Medical Internet Research, 14(4):e105. Doi: 10.2196/jmir.1953..
  External link
• Diviani N., Schulz P. (2012). First insights on the validity of the concept of Cancer Literacy: A test in a sample of Ticino (Switzerland) residents.. Patient Education and Counseling. 87 (2): 152-159.
• Schulz P., Nakamoto K. (2012). Health Literacy AND Empowerment: The Importance of Separating Conjoined Concepts . Patient Education and Counseling (forthcoming).
• Schulz P., Nakamoto K. (2012). Health Literacy AND Patient Empowerment in Health Communication: The Importance of Separating Conjoined Twins.. Patient Education & Counseling (forthcoming)..
• Diviani N., Camerini (Frisch) A., Reinholz D., Galfetti A., Schulz P. (2012). Health Literacy, Health Empowerment and Health Information Search in the Field of MMR Vaccination: A Cross-sectional Study Protocol. BMJ Open, 2:e002162..
  External link
• Caiata Zufferey M., Zanini C., Schulz P., Syrén M., Bianchetti M., Bettinelli A. (2012). Living with Gitelman disease: An insight into patient’s daily experiences. . Nephrology Dialysis Transplantation, 27: 3196-3201, doi: 10.1093/ndt/gfs017. .
• Caiata Zufferey M., Schulz P. (2012). Physicians' communication strategies in interacting with Internet-informed patients. Results from a qualitative study. Health Communication(in press)..
• Schulz P., van Ackere A., Hartung U., Dunkel A. (2012). Prior family communication and consent to organ donation: using intensive care physicians’ perception to model decision processes. Journal of Public Health Research (forthcoming)..
  • Pdf
• Camerini (Frisch) A., Camerini L., Schulz P. (2012). The Impact of Presentation Style on the Retention of Online Health Information: A Randomized-Controlled Experiment. Health Communication. Doi:10.1080/10410236.2012.683387.
  External link
• Camerini (Frisch) A., Camerini L., Diviani N., Schulz P. (2011). Defining and Measuring Health Literacy: How Can We Profit from Other Literacy Domains?. Health Promotion International, 27, 117-126..
  External link
• Schulz P., Caiata Zufferey M., Hartung U. (2011). First check the Internet, then see the Doctor: How many Patients do it, and who are they? . Studies in Communication Sciences, 11(2), 99-131.
• Schulz P., Meuffels B. (2011). Justifying Age Thresholds for Mammographic Screening. An application of Pragma-Dialectical Argumentation Theory. Health Communication (in press)..
• Rubinelli S., Schulz P. (2011). Special Issue on : Argumentation in the healthcare domain.. Argumentation (forthcoming)..
• Schulz P., Rubinelli S., Caiata Zufferey M., Hartung U. (2010). Coping with Chronic Lower Back Pain: Designing and Testing the Online Tool ONESELF. Journal of Computer-Mediated Communication, 15(4), 625-645.
• Camerini L., Giacobazzi M., Boneschi M., Schulz P., Rubinelli S. (2010). Design and Implementation of a Web-based Tailored Gymnasium to Enhance Self-management of Fibromyalgia. User Modeling and User-Adapted Interaction: The Journal of Personalization Research, 21: 1-27.
  External link
• Keller S., Schulz P. (2010). Distorted food pyramid in kids programmes: A content analysis of television advertising watched in Switzerland.. European Journal of Public Health, May 16. doi: 10.1093/eurpub/ckq065.
• Caiata Zufferey M., Abraham A., Sommerhalder K., Schulz P. (2010). Online Health Information Seeking in the Context of the Medical Consultation in Switzerland. Qualitative Health Research, 20(8), 1050-1061 .
• Caiata Zufferey M., Schulz P. (2010). Potentialities and Limits of Internet Health Communication in Chronic Care: Results from a Qualitative Study . Edition of a special issue of Social Semiotics, 20(1), 57-71.
• Diviani N., Schulz P. (2010). What should laypersons know about cancer? Towards an operational definition of Cancer Literacy. Patient Education & Counseling. In press: doi:10.1016/j.pec.2010.08.017.
• Orizio G., Schulz P., Domenighini S., Rubinelli S. (2009). A cross-sectional study of online pharmacies characteristics. European Journal of Public Health.
• Diviani N., Schulz P. (2009). Establishing a concept of cancer literacy. A Delphi study among Swiss oncology experts. European Journal of Cancer Supplements, 7(2): 211.
• Rubinelli S., Schulz P. (2009). Health Literacy Beyond Knowledge and Behavior: ‘Letting the Patient Be a Patient . International Journal of Public Health, 54 (October), 307-311..
• Schulz P., Rubinelli S. (2009). Internet-Enhanced Health Communication,. Social Semiotics, 20(1), 3-7..
• Schulz P., Rubinelli S., Hartung U. (2009). Meeting patients' demand for information on low back pain. Conceptual design of an interactive website.. Journal of Disability and Rehabilitation, 31 (25) 2118-2124..
• Caiata Zufferey M., Schulz P. (2009). Self-management of chronic low back pain. An exploration of the impact of a patient-centered website. Patient Education and Counseling, 77, 27-32.
• Cobley P., Schulz P. (2009). Semiotics and subjectivity. Special Issue of Semiotica. Berlin: Mouton & de Gryter, Vol. 173, 1/4.
• de Saussure L., Schulz P. (2009). Subjectivity out of irony. Semiotica. Vol. 173,1, 397-416.
• Schulz P., Hulsman R. (2009). eHealth programs and their impact on health behaviour. Special Issue Patient, Education and Counseling, 77, 1, 1-148..
• Schulz P., Rubinelli S. (2008). Arguing 'for' the patient. Strategic manoevering and institutional constraints in doctor-patient interaction.. Argumentation 22 (3), 423-432.
• Schulz P., Nakamoto K., Hartung U., Faustinelli C. (2008). The death of Rosmarie Voser: The not-so-harmful consequences of a fatal medical error . International Journal of Public Opinion Research, 20:3 (Autumn), 386-397..
• Rubinelli S., Nakamoto K., Schulz P. (2008). The rabbit in the hat: Dubious argumentation and the persuasive effects of DTCA . Communication and Medicine, 5, 49-58..
• Schulz P., Rubinelli S., Hartung U. (2007). An internet-based approach to enhance self-management of chronic low back pain in the Italian-speaking population of Switzerland: results from a pilot study. International Journal of Public Health 52 (5), 286-294.
• Rubinelli S., Schulz P., Vago F. (2007). Designing and evaluation online communities to promote self-management of chronic low back pain. International Journal of Web-Based Communities, 4 (1), 80-97. .
• Saussure L., Schulz P. (2007). Interfacing Pragmatics. Pragmatics and Cognition, 15 (1), 3-16.
• Mackay J., Schulz P., Rubinelli S., Pithers A. (2007). Online Patient Education and Risk assessment: Putting inherited breast cancer risk information into context using argumentation theory. Patient Education & Counseling 67(3), 261-266.
• Schulz P., Nakamoto K. (2006). Emerging Themes in Health Literacy. In: Enhancing health literacy through communication, Special Issue Studies in Communication Sciences, 5 (2), 1-10.
• Rubinelli S., Schulz P. (2006). Let me tell you why! When argumentation in doctor-patient interaction makes a difference. Argumentation 20 (3), 353-375.
• Schulz P., Nakamoto K., Brinberg D., Haes J. (2006). More than Nation and Knowledge: Cultural Micro-variation and Organ Donation in Switzerland. Patient Education and Counseling, 64, 294-302.
• de Saussure L., Schulz P. (2006). Pragmatic Interfaces. Special Issue Pragmatic Interfaces. Amsterdam: John Benjamins..
• Schulz P., Nakamoto K. (2006). Thematic section on Enhancing health literacy through communication. Studies in Communication Sciences, 3-120..
• Rubinelli S., Nakamoto K., Schulz P., de Saussure L. (2006). What are we to think about DTCA: a case-study in the field of misinterpreted communication . Studies in Communication Sciences, 6:2, 338-348..
• Cantoni L., Schulz P. (2006). When an online chat does not ignore bodies: linguistic and physical interactions in a virtual space. International Journal of Applied Semiotics, 4: 67-79.
• Schulz P. (2005). Enhancing Health Literacy Through Communication. Studies in Communication Sciences, 5:2, 1-10.
• Schulz P. (2004). Diagnosis as a Case of Speech Act. Communication & Medicine 5..
• Schulz P. (2003). "Representation of Reading Strategies in Hypermedia". In: Document Design.
• Cantoni L., Schulz P. (2003). New Media in Education. Special Issue of Studies in Communication Sciences, Lugano, 3-220.
• Mazzali-Lurati S., Schulz P. (2003). The actualization of reading strategies in hypermedia. Document Design 4(3), 246-268.
• Schulz P. (2000). Rationality as a Condition for Intercultural Understanding. in: Studies in Communication Sciences, 2, 81-100..

Books

• Rubinelli S., Camerini L., Schulz P. (2010). Comunicazione e salute. Milano: Apogeo.
• Schulz P. (2010). Theories of Communication Sciences. Sage (Sage Benchmarks in Communication)..
• Schulz P., Hartung U., Keller S. (2009). Identität und Vielfalt der Kommunikationswissenschaften. Konstanz, UVK..
• Saussure L., Schulz P. (2005). Manipulation and Ideologies in the Twentieth Century. Amsterdam: John Benjamins.
• Schulz P., De S. (2004). New Perspectives on Manipulation and Ideologies. Amsterdam/Philadelphia: John Benjamins (in press).
• Flueckiger F., Jutz C., Schulz P., Cantoni L. (2002). 4th International Conference on New Educational Environments - ICNEE [Lugano, Switzerland - May 8-11, 2002]. SUPSI - USI - net4net (Lugano - Berne).
• Schulz P., Flückiger F., Jutz C., Cantoni L. (2002). Proceedings of the 4th International Conference on New Educational Environment. Lugano, May 8-11, 2002 (2.1/7-10).
• Schulz P. (2001). Letture di semiotica. Guerra Edizioni.
• Schulz P. (2000). Freundschaft und Selbstliebe bei Platon und Aristoteles. Semantische Studien zur Subjektivität und Intersubjektivität. Freiburg ¿ München: Karl Alber Verlag (Reihe Praktische Philosophie), pp. 404.
• Schulz P. (2000). Freundschaft und Selbstliebe bei Platon und Aristoteles. Semantische Studien zur Subjektivität und Intersubjektivität. Karl Alber Verlag .
• Schulz P. (2000). Letture di semiotica. Perugia: Guerra.
• Fetz R., Hagenbüchle R., Schulz P. (1998). Geschichte und Vorgeschichte der modernen Subjektivität. De Gruyter.
• Fetz R., Rath M., Schulz P. (1991). Studien zur Philosophie von E. Stein. Symposion Eichstätt 1991. Karl Alber Verlag.

Book Chapters

• Schulz P. (2009). Über die Schwierigkeit, gute Nachrichten zu vermitteln und zu glauben: Ein vernachlässigtes Thema in der Gesundheitskommunikation. In: Carsten Reinemann & Rudolf Stöber (eds) Wer die Vergangenheit kennt, hat eine Zukunft. Beiträge zum Wandel von Medien und Kommunikationswissenschaft. Festschritt für Jürgen Wilke zum 65. Geburstag. Kön: Herbert von Halem 2009, 293-312.
• Schulz P. (2003). "Being in accordance with oneself: Self-Controversy in Plato and Aristotle." . In: M. Dascal (ed.): Self-Controversy. Amsterdam/Philadelphia: Benjamins (in press)..
• Schulz P. (2003). "Mvglichkeiten und Grenzen einer Ethik der Normalitdt des Fremden". In: H. Hunfeld (ed.): Fremdes verstehen. Frankfurt a.M.: IKO Verlag 2003..
• Schulz P. (2003). Gibt es eine kopernikanische Wende im Begriff des ´summum bonum´? Zur Wirkung von Kants praktischer Metaphysik im angelsdchsischen Raum, in: N. Fischer (ed.): Kants Metaphysik und Religionsphilosophie. 2 Bdnde, Hamburg: Felix Meiner .
• Schulz P. (2000). 'Realism'- a Controversial Concept of Phenomenology and Scholastic!e, in Stefano Besoli (ed.), Il realismo fenomenologico. Bologna.
• Schulz P. (2000). Antike und moderne Erziehungsmodelle und ihre sozialphilosophischen Implikationen, in H.R. Sepp (ed.), Bildungstheorie und Philosophie des Politischen. Freiburg  M|nchen: Karl Alber Verlag, (Orbis Phaenomenologicus).
• Schulz P. (2000). Einführung in Leben und Werk von Semen L. Frank. Freiburg (C M(9nchen: Karl Alber Verlag, pp. 1-43.
• Schulz P., Ehlen P., Lobkowicz N., Luks L. (2000). Simon L. Frank Werke, in acht Bänden. Bd. 1-8, Karl Alber Verlag, Freiburg- München.
• Schulz P. (2000). Subjectivity from a Semiotic Point of View, in Semiotics. Eero Tarasti, Helsinki.

Conference Proceedings

• Allam A., Nakamoto K., Schulz P. (2012). Custom Search: Between Bad Literacy and Guided Navigation.. Social Media, Mobile Apps, and Internet/Web 2.0 in Health, Medicine and Biomedical Research at Boston, MA. .
• Frisch A., Nakamoto K., Schulz P. (2012). Predictors of psychological empowerment in patients with chronic low back pain: A cross-sectional study in the French and Italian parts of Switzerland.. EACH 2012 – International Conference on Communication in Healthcare (ICCH), St. Andrews, Scotland, Sept 4-7. .
• Schulz P., Nakamoto K. (2011). "Bad" Literacy, the Internet, and the Limits of Patient Empowerment. AAAI Spring Symposium Series: Artificial Intelligence & Health Communication, 21st-23rd March 2011, Stanford, CA, United States.
• Camerini (Frisch) A., Camerini L., Diviani N., Schulz P. (2011). Advancing Research on Health Literacy: An Exploration of Different Literacy Domains. 61st Annual Conference of the International Communication Association (ICA), 26th-30th May 2011, Boston, United States..
• Camerini L., Camerini (Frisch) A., Schulz P. (2011). Internet-based Patient Education Intervention for Fibromyalgia: A Model-driven Evaluation. AAAI Spring Symposium Series: Artificial Intelligence & Health Communication, 21st-23rd March 2011, Stanford, CA, United States..
• Caiata Zufferey M., Schulz P. (2011). Physicians’ communication strategies with Internet-informed patients. A qualitative study. International Conference of Communication in Healthcare (AACH), Chicago (USA), October 16-19.
• Diviani N., Schulz P. (2010). Cancer Literacy from laypeople's perspective: a qualitative study . 9th Global Conference, Making Sense of: Health, Illness and Desease, Oxford University, UK, September 2010.
• Caiata Zufferey M., Zanini C., Bettinelli A., Schulz P., Bianchetti M. (2010). How young adult patients with Gitelman syndrome experience their disease in everyday life: the results of a qualitative explorative study. 42th Annual Meeting of the Swiss Society of Nephrology, Lugano (CH), December 1-3.
• Keller S., Schulz P., Hartung U. (2010). Micro-cultural differences in the perception of risk caused by radiation from cell phones: Comparing Swiss Germans and Swiss Italians. . ECREA - 3rd European Communication Conference, Hamburg..
• Diviani N., Keller S., Schulz P. (2010). Misrepresentation of Non Ionizing Radiation: How Swiss Newspapers Depict Politics and Measures. . ECREA - 3rd European Communication Conference.
• Camerini L., Caiata Zufferey M., Schulz P. (2010). Modeling, design, and evaluation of of an eHealth interactive application to empower patients affected by chronic conditions. Internet Research Conference. Gothenburg (Sweden), October 21-23.
• Caiata Zufferey M., Camerini L., Boneschi M., Schulz P. (2010). ONESELF: an online platform for self-management in chronic rheumatic disease.. Get together ¿ Congrès commun GSR/SIM/SSED/SSMPR/SSMS, Basel (CH), October 28-29.
• Martignone G., Orizio G., Caimi L., Schulz P., Gelatti U. (2010). Online Direct-To-Consumer Genetic Testing: Analysis of Websites. IADIS e-Health 2010, Freiburg im Breisgau.
• Mannion A., Boneschi M., Teli M., Luca A., Zaina F., Schulz P. (2010). Reliability and validity of the cross-culturally adapted Italian version of the Core Outcome Measures Index (COMI). SSE 2010.
• Dunkel A., Schulz P. (2010). Targeting Health Messages in Switzerland. 3rd European Communication Conference, ECREA, Hamburg, 12-15 October 2010.
• Rubinelli S., Caiata Zufferey M., Schulz P., Camerini L. (2009). An Internet implemented model of health literacy to enhance self-management of chronic low back pain. Swiss Public Health Conference, Zürich (CH), August 27-28.
• Covolo L., Martignone G., Orizio G., Caimi L., Schulz P., Gelatti U. (2009). Analysis of Websites Offering Direct-to-consumer Genetic Tests: the Possible Implications on Public Health. Conference Medicine 2.0, Toronto 2009.
• Rubinelli S., Schulz P. (2009). Argumentation in Healthcare Domain. Communication, Medicine & Ethics, Cardiff 2009.
• Dunkel A., Schulz P. (2009). Effectiveness of Targeted Promotional Messages in the Area of Organ Donation. Communication, Medicine & Ethics, Cardiff 2009.
• Hartung U., Schulz P., Fiordelli M., Faustinelli C. (2009). Generating Opinion Change: A Study of Attitudes Towards a Smoking Ban in Ticino. Paper accepted at the WAPOR Annual Conference "Public Opinion and Survey Research in a Changing World", 11-13 September 2009, Lausanne, Switzerland..
• Rubinelli S., Schulz P., Nakamoto K. (2009). Health Literacy and the Tailoring of Health Information. A Dialogue between Communication and (AI) Technology. Association for the Advancement of Artificial Intelligence (AAAI), Fall Symposium Conference 2009.
• Levaggi R., Orizio G., Domenighini S., Bressanelli M., Schulz P., Zani C., Caimi L., Gelatti U. (2009). Le strategie di mercato delle farmacie online: un'analisi empirica. Italian journal of Health Policy, 10 (2), 79-90.
• Rubinelli S., Camerini L., Giacobazzi M., Boneschi M., Schulz P. (2009). Online tailoring of physical exercise to enhance self-management of fibromyalgia. Artificial Intelligence in Medicine.
• Orizio G., Rubinelli S., Schulz P., Domenighini S., Bressanelli M., Caimi L., Gelatti U. (2009). Persuasion Strategies of Online Pharmacies: How the Web Transforms Patients into Consumers. Conference Medicine 2.0, Toronto 2009.
• Gelatti U., Orizio G., Belotti C., Rubinelli S., Covolo L., Schulz P. (2009). What do Portals for Doctors Offer? A Qualitative Analysis of their Features for the Enrichment of Expert Knowledge. Medicine 2.0 Congress. Toronto, Canada, 17-18 September 2009.
• Diviani N., Schulz P. (2009). What should we include in a concept of Cancer Literacy? A Delphi Study among experts in the field of oncology. Swiss Public Health Conference, Zurich, August 2009.
• Diviani N., Schulz P., Hartung U. (2009). What should we include in a concept of Cancer Literacy? A Delphi Study among experts in the field of oncology . Communication, Medicine & Ethics, Cardiff 2009.
• Caiata Zufferey M., Schulz P., Rubinelli S. (2008). 'My way of thinking about pain'. On the importance of lay-theories in enhancing self-management of chronic low back pain. Making sense of Health, Illness and Disease, 7th Global Conference, Oxford (UK), July 9-12.
• Rubinelli S., Schulz P., Paolini P. (2008). Argumentation in Good News Communication on Genetic Breast Cancer. The Experience of OPERA. PATRAS.
• Rubinelli S., Schulz P. (2008). Argumentation in Good News Communication on Genetic Breast Cancer. The experience of OPERA. CMNA 2008.
• Levaggi R., Orizio G., Domenighini S., Bressanelli M., Schulz P., Zani C., Caimi L., Gelatti U. (2008). Drugs or Rugs? An Analysis of marketing and pricing strategies of online pharmacies.. Social Science Research Network (SSRN).
• Schulz P., Faustinelli C., Hartung U. (2008). Expected consequences as explanation of attitude change with regard to a ban on smoking in public places. Paper presented at the Conference European Association for Comunication and Healthcare (EACH), Oslo..
• Rubinelli S., Orizio G., Schulz P., Domenighini S., Caimi L., Rosati C., Gelatti U. (2008). Just a click to get drugs: a more accessible health or threat to patients?. Paper presented at the Conference European Association for Communication and Healthcare (EACH), Oslo.
• Gelatti U., Orizio G., Domenighini S., Rosati C., Rubinelli S., Caimi L., Schulz P. (2008). Online pharmacies: innovation or threat to health? . European Journal of Public Health, Vol.18, Suppl.1: Health and Innovation in Europe, Lisbon, November 2008.
• Schulz P., Rubinelli S. (2008). Rhetoric and argumentation in interpersonal and mass health communication. Paper presented at the Conference European Association for Communication and Healthcare (EACH), Oslo.
• Martignone G., Domenighini S., Orizio G., Rubinelli S., Schulz P., Donato F., Caimi L., Gelatti U. (2008). Vendita online di test genetici Direct-to-consumer: quale impatto sulla Sanità Pubblica?. Congresso sulla Società Italiana di igiene, medicina preventiva e Sanità pubblica, Bari 2008.
• Gelatti U., Orizio G., Schulz P. (2007). Advertising and selling Prescription Medicines on the Internet. 9th World Congress of IASS-International Association of Semiotics, Helsinki 2007.
• Orizio G., Schulz P., Rubinelli S., gelatti U. (2007). Advertising and selling prescription drugs on the internet. Proceedings of the 9th World Congress of the International Association for Semiotic Studies.
• Colombo B., Schulz P. (2007). An empirical study about how to inform patients about their rights. 9th World Congress of IASS- International Association of Semiotics, Helsinki 2007.
• Rubinelli S., Nakamoto K., Schulz P., Krishen A. (2007). Argumentation in Direct-to-consumer-Advertising of Pharmaceuticals: Logical Problems and Policy Issues. Association of Consumer Research, Menphis, USA, 2007.
• Rubinelli S., Bolchini D., Paolini P., Schulz P. (2007). Designing Tailored Arguments in Online Risk-Assessment Tools. Personalisation for e-Health 2007, Korfu 2007.
• Orizio G., Schulz P., Caimi L., Domenighini S., Gelatti U. (2007). Farmacie e e-commerce. X Conferenza Nazionale di Sanità Pubblica. Società di igiene, medicina preventiva e sanità pubblica. Pisa 2007. Atti del congresso, p.266.
• Gelatti U., Orizio G., Schulz P., Domenighini S., Caimi L. (2007). Farmacie online e strategie di marketing: quale tutela per il paziente?. X Conferenza Nazionale di Sanità Pubblica. Società di igiene, medicina preventiva e sanità pubblica. Pisa 2007. Atti del congresso, p.217.
• Faustinelli C., Fiordelli M., Schulz P., Hartung U. (2007). Inquiring values of the population about the opinion on Smoking ban. Paper presented to the COMET Conference (Communication, Medicine & Ethics), Lugano, June 28-30, 2007.
• Schulz P., Caiata Zufferey M. (2007). Internal versus External Health Information Sources: Behind Current Information Seeking Behaviour. Making sense of Health, Illness and Disease, 6th Global Conference, Oxford (UK), July 9-12.
• Faustinelli C., Fiordelli M., Schulz P., Hartung U. (2007). Investigate population values concerning smoking ban. COMET (Communication, Medicine & Ethics). Lugano, CH.
• Rubinelli S., Nakamoto K., Schulz P. (2007). Reading Direct-To-Consumer Advertising. A qualitative study from argumentation theory on its dialectical and rhetorical features. In: F.H. van Eemeren, J.A. Blair, C.A. Willard, B. Garssen (eds.), Proceedings of 6th ISSA Conference on Argumentation, Amsterdam 27-30 June 2006, volume II, 1211-1217.
• Schulz P. (2006). "Health Literacy as a form of procedural knowledge". 5th Global Conference: Making sense of: Health, Illness and Disease, Oxford, July 2006.
• Schulz P., Rubinelli S. (2006). Healthy arguments for literacy in health. Technical report of the American Association for Artificial Intelligence (AAAI): Spring Symposium on Argumentation for Consumers of Healthcare, Stanford, 86-95.
• Rubinelli S., Schulz P., Vago F. (2006). My friend ONESELF! Doctors and patients on the web to enhance self-management of chronic low back pain. Proceeding of the IADIS International Conference- Web Based Communities, San Sebastian 2006.
• Rubinelli S., Nakamoto K., Schulz P. (2006). Reading Direct-to-Consumer Advertising of Prescription Medicine. A Qualitative Study from Argumentation Theory on its Dialectical and Rhetorical Features . 6th ISSA Conference on Argumentation, International Society for the Study of Argumentation, Amsterdam, The Netherlands, June 2006..
• Fiordelli M., Toti B., Schulz P., Hartung U. (2006). Shifting between freedom and regulation: public opinion concerning smoking ban in Tessin. COMET (Communication, Medicine & Ethics). Cardiff, GB.
• Schulz P., Nakamoto K., Haes J., Brinberg D. (2006). Tailoring Health Communication Compaigns for Organ Donation, Panel on Public Information Compaigns in Context. Conference of the International Communication Association, Dresden, June 19-23, 2006.
• Brinberg D., Paula P., Schulz P., Mantegazzi P. (2005). Increasing the intent to sign an organ donation card by overcoming negative feelings. Paper presented at the Society for Consumer Psychology,St. Petersburg, Florida, 2005.
• Schulz P., Waldburger-Crivelli B. (2004). "Don't wear me out". Representing the proper use of antibiotics in different cultures. In: Sign of the world: Interculturality and globalisation. 8th AIS/IASS Congress, Lyon 2004.
• Schulz P. (2004). "Prognosis versus Diagnosis. Two different categories underlying doctor-patient consultation". 3rd Global Conference Making Sense of: Health, Illness and Disease. Oxford University (St. Hilda's College) 2004.
• Schulz P. (2004). "Argumentation in Practitioner-Patient communication". To appear in the Proceedings of the Conference: Argumentation in Dialogic Interaction. Lugano, June 30-July 3, 2002..
• Mazzali-Lurati S., Schulz P., Bolchini D. (2004). Coherence in Websites: a Semiotic Framework of Understanding. Signs of the World: Interculturality & Gobalization. - 8th International Congress of the IASS-AIS Lyon, France, July 7-12, 2004..
  External link
• Schulz P. (2003). "Presupposing argumentation in doctor-patient argumentation". To appear in the Proceedings of the First Interdisciplinary Conference on Communication, Medicine & Ethics (COMET), Cardiff University June 2003.
• Schulz P. (2003). Subjectivity and Inter-subjectivity: Some central research issues. Conference on Semiotics and Subjectivity, London, May 9th 2003.
• Schulz P. (2002). "Subjectivity and intersubjectivity from a semiotic point of view". In: M. Popova (ed.) Proceedings of the 7th International Early Fall School in Semiotics, Bulgaria 2001, 126-143;.
• Schulz P. (2002). Know-how and Know-that. An Semiotic Approach to the Phenomenon of Knowledge. Proceedings of the 25th Conference of the American Society of Semiotics. Frankfurt, Bern: Lang.
• Schulz P. (2001). "The modern self and its spatial rappresentation". in: Proceedings of the International Summer Institute for Semiotics and Structural Studies: Imatra,.

Contributions to Conferences

• Caiata Zufferey M., Schulz P. (2011). www.oneself.ch: un autre moyen de communiquer autour de la douleur. VIes Rencontres de Genève. La douleur : de la synapse à Internet, une question de communication. Genève (CH), Avril 8.
• Carassa A., Schulz P., Huerta A. (2000). The role of argumentation in health communication.. Proceedings of International Congress on Argumentation in dialogic interaction, Lugano, July.

Journal Articles (without peer-review)

• Orizio G., Rubinelli S., Schulz P., Domenighini S., Bressanelli M., Caimi L., Gelatti U. (2010). "Save 30% if you buy today". Online pharmacies and the enhancement of peripheral thinking in consumers. Pharmacoepidemiology & Drug Safety, 19, 970-976.
• Orizio G., Schulz P., Gasparotti C., Caimi L., Gelatti U. (2010). The world of e-patients: a content analysis of online social networks focusing on deseases. Telemedicine and e-Health, 16 (10), 1060-6 .
• Schulz P., Keller S., Hartung U. (2010). Versteckte Botschaften: Lebensmittelwerbung im Kinderfernsehen. . Schweizer Zeitschrift für Ernährungsmedizin, 2.
• Rubinelli S., Caiata Zufferey M., Schulz P. (2009). Enhancing self-management of chronic low back pain. Role of a patient-centred website. Asian Hospital & Healthcare Management, 18, 74-76.
• Schulz P., Caiata Zufferey M., Rubinelli S. (2009). Oneself - Hilfe aus dem Internet bei chronischen Rückenschmerzen / Internet au secours des maux de dos chroniques. Physioaktive, 5, 17-22.
• Orizio G., Schulz P., Domenighini S., Bressanelli M., Rubinelli S., Caimi L., Gelatti U. (2009). Online consultations in cyberpharmacies: completeness and patient safety. Telemedicine Journal and e-Health, 15 (10), 1022-25.
• Schulz P., Rubinelli S., Caiata Zufferey M. (2009). Onlineberatung bei Rückenschmerzen / Conseils online dans les lombalgies. Swiss Medical Forum, 9(30-31), 529-531.
• Schulz P., Rubinelli S., Caiata Zufferey M. (2006). ONESELF: un sito internet sul mal di schiena. La voce della Lega ticinese per la lotta contro il reumatismo, 33, 6-8.
• Mazzali-Lurati S., Schulz P. (2004). A semiotic approach to new media for literary studies. New conditions for the act of reading?. In: S. Arroyo & C. Lacalle (eds): Semiotica e informatica: una nueva alianza, Razon y Palabra, 38. .
  External link

Working papers

• Camerini (Frisch) A., Schulz P. (2010). Ernährung, Bewegung und Körpergewicht: Wissen, Einstellung und Wahrnehmung der Schweizer Bevölkerung: Ergebnisse der Bevölkerungsbefragungen von 2006 und 2009. -.
  Funded by Health Promotion Switzerland
• Zurbriggen S., Rossi M., Lenares J., Schulz P. (2010). Kulturelle Unterschiede in der Wahrnehmung von psychosozialen Belastungen am Arbeitsplatz. Erster Zwischenbericht zuhanden der SUVA Progrès, Lugano, März 2010.
• Zurbriggen S., Rossi M., Lenares J., Zanini C., Schulz P. (2010). Kulturelle Unterschiede in der Wahrnehmung von psychosozialen Belastungen am Arbeitsplatz. Zweiter Zwischenbericht zuhanden der SUVA Progrès, Lugano, Oktober 2010..
• Fiordelli M., Caiata Zufferey M., Schulz P. (2009). Valorizzazione del lavoro dei medici assistenti: Logiche d'azione e di giudizio a confronto. Research report adressed to the Ospedale Beata Vergine Mendrisio.
• Caiata Zufferey M., Setola M., Schulz P. (2008). Doctor-patient relationship in the information age. Research report adressed to the Swiss National Science Foundation.
• Schulz P., Rubinelli S., Caiata Zufferey M. (2008). Using on-Line Strategies to Enhance Information and Social Support for Self-Management of Chronic Low Back Pain. Research report adressed to the Swiss National Science Foundation.
• Schulz P., Hartung U., Fiordelli M., Toti B. (2006). Rauchverbot in öffentlichen Räumen. HCC Lab Working Paper No 5, Lugano, Gennaio 2006 .

Other publications

• Rubinelli S., Schulz P., Hartung U. (2010). "Your risk is low, because...": Argument-driven online genetic counselling.. Argument & Computation, 1 (3) 199-214..
• Schulz P., Hartung U. (2010). Communication Research in Europe: An Emerging Field. Health Communication (in press)..
• Schulz P., Meuffels B. (2010). Knowledge, information sources and awareness regarding breast cancer screening: a comparative study in Lugano/Switzerland and Amsterdam/Holland. Studies in Communication Sciences, 9, 249-264.
• Levaggi R., Orizio G., Domenighini S., Bressanelli M., Schulz P., Zani C., Caimi L., Gelatti U. (2010). Marketing and pricing strategies of on line pharmacies. Health Policy, 92 (2-3), 187-196.
• Rubinelli S., Schulz P., Nakamoto K. (2009). "Letting the patient be a patient". Health Literacy beyond knowledge and behavior. International Journal of Public Health, 54 (5), 307-311.
• Schulz P., Hulsman R. (2009). Assessing the quality of eHealth programs and their impact on health behavior and health outcomes of users. Patient Education and Counseling, 77 (1), 1-3.
• Orizio G., Schulz P., Gelatti U. (2009). Cyberdrugs: a cross sectional study of online pharmacies characteristics. European Journal of Public Health, 19,4, 375-377.
• Schulz P., Rubinelli S. (2009). Internet-Enhanced Health Communication. Social Semiotics, 20(1), 3-7..
• Schulz P., Rubinelli S., Mariotti G., Keller N. (2009). Meeting patients' demand for information on low back pain. Conceptual design and rationale of the interactive website ONESELF.. Journal of Disability and Rehabilitation (in press)..
• Schulz P. (2008). Communication and Health. Studies in Communication Sciences 8, 2/3, 379-385.
• Schulz P. (2008). On Eveline T. Feteris¿ ¿Strategic Manoeuvring with the intention of the legislator in the justification of judicial decisions¿. Argumentation, 22, 355-357.
• Schulz P. (2007). Maximizing Health outcomes through optimal communication. Studies in Communication Sciences, 6 (2) 215-233.
• Schulz P., Hartung U., Haes J., Tomada A. (2007). Raising Awareness of Organ Donation. Swiss Medical Weekly, 137 (Suppl 155): 132-137.
• Rubinelli S., Nakamoto K., Schulz P., de Saussure L. (2007). What are we to think about consumer advertising? A case-study in the field of misinterpreted argumentation. Studies in Communication Sciences, 6 (2) 337-348.
• Rubinelli S., Schulz P. (2006). Let me tell you why! When argumentation in doctor-patient interaction makes a difference.. Argumentation, 20: 353-375.
• Schulz P. (2006). On Christopher Tindale’s “Constrained Maneuvering: Rhetoric as a Rational Enterprise”.. Argumentation, 20: 467-471.
• Haes J., Schulz P., Tomada A., Hartung U. (2005). Health Communication and Health Literacy in Europe. Proceedings of the First European Communication Conference, Amsterdam, 24. - 26. November.
• Schulz P., Setola M. (2005). Internet and health information: A content analysis of web sites regarding chronic low back pain (cLBP). Journal of Medicine and the Person 4: 171-175.
• Schulz P., Tomada A., Malacrida R. (2005). Media Coverage of Organ Donation 1999 ¿ 2003. Transplant International, 18 (Supplement 1), p. 72.
• Haes J., Schulz P., Tomada A., Malacrida R. (2005). Media Coverage of Organ Donation in Switzerland 1999 ¿ 2003. Proceedings of the 12th Congress of the European Society for Organ Transplantation, Genf, 16.- 19. October.
• Schulz P. (2003). "Egoismus versus Altruismus. Begründungsstrategien der neuzeitlichen Ethik". Rivista Teologica di Lugano.
• Schulz P. (2003). Effetti mediatici sull´interazione medico-paziente. In: Tribuna Medica Ticinese, numero speciale: televisione, stampa e internet tra medico e paziente, pp. 7-11..
• Schulz P. (1998). Persona y génesis. Una teoria de la identidad personal. Anuario Filosofico, 31: 785-819.
• Schulz P. (1998). To Mary Catherine Baseheart: Person in the World. Husserl Studies, 27:230-235.
• Schulz P. (1996). Il concetto di coscienza nella fenomenologia di E. Husserl e E. Stein. Aquinas. Rivista Internazionale per la filosofia, 33:291-305.

Conferences

• Camerini (Frisch) A., Camerini L., Schulz P. (2012). Die Bedeutung des Internets für die Verarbeitung und den Umgang mit gesundheitsspezifischen Informationen: Ergebnisse von zwei web-basierten Studien. 6th Conference organized by the German Network on Media and Health Communication. 21st -23rd March 2012, Munich, Germany..
• Camerini (Frisch) A., Schulz P. (2012). Health Literacy and Patient Empowerment: Results from a Cross-sectional Survey with Chronic Low Back Pain Patients in Switzerland. 12th Kentucky Conference on Health Communication: Health Literacy Research and Practice. 20th -21st April 2012, Lexington, KY, United States..
• Camerini (Frisch) A., Ishikawa H., Paasche-Orlow M., Schulz P., Woodward-Kron R. (2012). Health Literacy: Conceptualization, Measurement, and its Role in Health Communication. International Conference on Communication in Healthcare organized by the European Association of Communication in Healthcare (EACH). 4th-7th September 2012, St Andrews, Scotland, UK..
• Camerini (Frisch) A., Schulz P. (2012). Predictors, Mediators and Moderators of Psychological Empowerment: Results from a Cross-Sectional Study with Chronic Low Back Pain Patients in Switzerland. 21st SRA Europe Annual Conference. 18th -20th June 2012, Zurich, Switzerland..
• Caiata Zufferey M., Schulz P. (2011). Physicians' communication strategies in interacting with Internet-informed patients. Results from a qualitative study. International Conference of Communication in Healthcare (AACH), Chicago (USA), October 16-19.
• Camerini (Frisch) A., Camerini L., Diviani N., Schneider M., Schulz P. (2010). Defining and Measuring Health Literacy: How Can We Profit from Other Literacy Concepts?. 8th Interdisciplinary Conference on Communication, Medicine, and Ethics organized by COMET Society, 28th-30th June 2010, Boston, United States..
• Caiata Zufferey M., Schulz P. (2010). Physicians' communicative strategies in interacting with Internet-informed patients: Results from a qualitative study. International Conference in Communication in Health Care (EACH), Verona (I), September 5-8.
• Caiata Zufferey M., Schulz P. (2010). The power of narrative in chronic low back pain self-management. 8th Interdisciplinary Conference on Communication, Medicine & Ethics (COMET), Boston (USA), June 28-30.
• Fiordelli M., Schulz P. (2009). Argumentative effects of Ticino smoking ban on Swiss newspapers' coverage.. CONDITION CRITICAL Health care, marketising reforms and the media. Coventry University, GB..
• Keller S., Schulz P., Hartung U., Diviani N. (2009). Dangerous Towers, Harmless Phones? Swiss Newspaper Coverage of the Risk Associated with Non-Ionizing Radiation. COMET (Communication, Medicine & Ethics). Cardiff, GB. .
• Giacobazzi M., Camerini L., Rubinelli S., Boneschi M., Schulz P. (2009). Design and Implementation of a Web-based Tailored Gymnasium to Enhance Self-management of Fibromyalgia. Medicine 2.0.
• Hartung U., Schulz P., Faustinelli C., Fiordelli M. (2009). Inducing Opinion Change: A Study of Attitudes Towards a Smoking Ban in Ticino. . WAPOR Conference. Lausanne, CH.
• Camerini L., Schulz P. (2009). Internet technology and disease management: systematic review of the literature and implications for future research. COMET 2009.
• Galli N., Schulz P., Caiata Zufferey M., Roggero E., Pedrazzini A. (2009). Mothers telling children about their cancer. A qualitative study in the Italian-speaking part of Switzerland. 7th Interdisciplinary Conference on Communication, Medicine & Ethics,(COMET), Cardiff (UK).
• Keller S., Schulz P., Diviani N. (2009). Risky Towers, Innocuous Phones: A Paradox in the Swiss Newspaper Coverage. accepted to the conference: International Association for Media and Communication Research (IAMCR), Mexico City, Mexico.
• Schulz P., Galli N., Pedrazzini A., Roggero E. (2009). The process of informed consent in oncology: a content analysis in Tessin. Seventh Interdisciplinary Conference on Communication, Medicine and Ethics (COMET 9).
• Diviani N., Schulz P., Hartung U. (2009). What should we know about cancer? A Delphi study among experts in the oncology field.. COMET 2009: 7th Interdisciplinary Conference on Communication, Medicine & Ethics. Cardiff, UK, 25-27 May.
• Keller S., Schulz P. (2008). Happy Deal with Fatty Meal. Targeting strategies in Food advertisement for children. 58th Annual Conference of the International Communication Association (ICA), Montréal (Canada).
• Galli N., Schulz P. (2008). Mothers telling children about their cancer: A qualitative study in the Italian-speaking part of Switzerland. International Conference on Communication in Healthcare (EACH 2008).
• Caiata Zufferey M., Schulz P., Rubinelli S. (2008). Self-management of chronic low back pain. A qualitative study of the impact of a patient-centered website (ONESELF). International Conference in Communication in Health Care (EACH), Oslo.
• Schulz P., Camerini L., Boneschi M., Caiata Zufferey M., Rubinelli S., Giacobazzi M. (2008). Using online strategies to enhance information and social support for self-management of chronic low back pain and fibromyalgia syndrome. Gemeinsamer Kongress SGR/SGPMR Symposium Health Professionals in Rheumatology.
• Abraham A., Sommerhalder K., Schulz P., Caiata Zufferey M., Abel T. (2007). 'Waren Sie im Internet?' Internetinformierte Patienten als neue Anforderung für die ärztliche Praxis. Wissenschaftlicher Kongress ¿Medizin und Gesellschaft¿, Augsburg (D).
• Schulz P., Hartung U., Caiata Zufferey M. (2007). A Profile of Internet-Informed Patients Seeking General Practitioners' Consultation. 5th Interdisciplinary Conference on Communication, Medicine & Ethics, (COMET), Lugano.
• Keller S., Schulz P., Hartung U. (2007). Happy deal with fatty meal: Food advertisement for children. . COMET (Communication, Medicine & Ethics). Lugano, CH.
• Schulz P., Faustinelli C., Fiordelli M., Hartung U. (2007). Introducing a smoking ban in canton Ticino in Switzerland. ¿ Einsichtige Raucher und eingebildete Hindernisse . The 19th IUHPE World Conference on Health Promotion and Health Education Health Promotion Comes of Age: Research, Policy & Practice for the 21st Century. June 10-15, 2007 Vancouver, BC.
• Caiata Zufferey M., Schulz P., Setola M. (2007). The doctor-patient relationship in the information age: a complex relationship marked by an insoluble tension. 5th Interdisciplinary Conference on Communication, Medicine & Ethics (COMET), Lugano.
• Schulz P., Hartung U. (2007). What to Eat in the Land of Cheese and Chocolate: A Content Analysis of Swiss Print Media Messages on Healthy Food, Exercise and Body Wight. Annual Conference of the International Communication Association, Dan Francisco, May 24-28 .
• Schulz P., Rubinelli S., Caiata Zufferey M. (2006). Tailored web-based information to enhance self-management of chronic low back pain. International Conference on Communication in Healthcare (EACH), Basel.
• Waldburger-Crivelli B., Schulz P. (2003). Diagnosis as a case of speech act. Conference on Communication, Medicine and Ethics, Cardiff University.
• Waldburger-Crivelli B., Osimani B., Schulz P. (2003). Patient´s information lack on antibiotics: Preliminary data. NRP 49 Annual Meeting, Chexbres.
• Waldburger-Crivelli B., Osimani B., Schulz P. (2002). Towards a judicious use of antibiotics by doctors and patients. NRP 49 Annual Meeting, Vitznau.