Sabrina Mazzali-Lurati - Publications at USI

Key publications

• Mazzali-Lurati S. (2010). Unravelling the mechanisms of multimodal multiplication. - Review article of Bateman, J. (2008): Multimodality and Genre. A Foundation for the Systematic Analysis of Multimodal Documents. Semiotica, 182-1/4, 529-533.
• Mazzali-Lurati S. (2009). Subjects and reading strategies in hypermedia: the re-emergence of the author. In: P. Cobley, A. RAndviir & P. Schulz: Sociosemiotica/Subjectivity, double special issue of Semiotica, 173-1/4, 525-555..
• Mazzali-Lurati S. (2007). Here is the author! Hyperlinks as constitutive rules of hypertextual communication. Semiotica, 167 - 1/4, 135-168..
• Mazzali-Lurati S. (2007). Understanding literary texts by seeing. Images in hypertextual transpositions.. In: P. Cobley (ed.): Popular culture, special issue of International Journal of Applied Semiotics, 1(6), 33-51..
• Mazzali-Lurati S. (2011). Genere e portatori di interesse: due nozioni-chiave per la scrittura nelle organizzazioni. Cultura e comunicazione, 04, 12-18.

Journal Articles (with peer-review)

• Mazzali-Lurati S. (2010). Unravelling the mechanisms of multimodal multiplication. - Review article of Bateman, J. (2008): Multimodality and Genre. A Foundation for the Systematic Analysis of Multimodal Documents. Semiotica, 182-1/4, 529-533.
• Mazzali-Lurati S. (2009). Subjects and reading strategies in hypermedia: the re-emergence of the author. In: P. Cobley, A. RAndviir & P. Schulz: Sociosemiotica/Subjectivity, double special issue of Semiotica, 173-1/4, 525-555..
• Mazzali-Lurati S., Rigotti E. (2007). Compte rendu de l'ouvrage: Uspenskij, B.A. (2007). Ego Loquens. Jazyk i kommunikacionnoe prostranstvo. [La langue et l'espace communicatif], Moskva: RGGU.. Studies in Communication Sciences, 1(7), 277-281.
• Mazzali-Lurati S. (2007). Here is the author! Hyperlinks as constitutive rules of hypertextual communication. Semiotica, 167 - 1/4, 135-168..
• Mazzali-Lurati S. (2007). Understanding literary texts by seeing. Images in hypertextual transpositions.. In: P. Cobley (ed.): Popular culture, special issue of International Journal of Applied Semiotics, 1(6), 33-51..
• Mazzali-Lurati S. (2006). Knowledge through hypermedial applications. A semiotic approach to new media.. In: M. Colombetti (ed): Communication Sciences as a multidisciplinary enterprise, special issue of Studies in Communication Sciences ¿ Studi di scienze della comunicazione, 6/2, 313-326..
• Mazzali-Lurati S. (2003). Literature and hypertext: the reading act of literary works in hypertextual transpositions . L. Cantoni & P. Schulz (Eds): New Media in Education, special issue of Studies in Communication Sciences - Studi di Scienze della comunicazione, 3(3), 239-244.
• Mazzali-Lurati S., Schulz P. (2003). The actualization of reading strategies in hypermedia. Document Design 4(3), 246-268.
• Mazzali-Lurati S. (2002). Review of: Hockey, S. (2000): Electronic Texts in the Humanities. Studies in Communication Sciences - Studi di scienze della comunicazione, 2(1), 204-206.
• Mazzali-Lurati S. (2001). Compte rendu de l'ouvrage: Lobin, H. (Hrsg.) (1999). Text im digitalen Medium. Linguistische Aspekte von Textdesign, Texttechnologie und Hypertext Engineering, Opladen/Wiesbaden: Westdeutscher Verlag. Studies in Communication Sciences - Studi di scienze della comunicazione, 1(1), 305-309.

Book Chapters

• Mazzali-Lurati S., Pollaroli C.Blending metaphors and arguments in advertising. to be published by John Benjamins.
• Cantoni L., Mazzali-Lurati S. (2005). Photography, semiotics of, in Keith Brown (ed.), ELL - Encyclopedia of Language & Linguistics. Elsevier, Oxford, 2nd edition, v. 9, pp. 569-571.

Conference Proceedings

• Mazzali-Lurati S., Schulz P., Bolchini D. (2004). Coherence in Websites: a Semiotic Framework of Understanding. Signs of the World: Interculturality & Gobalization. - 8th International Congress of the IASS-AIS Lyon, France, July 7-12, 2004..
  External link
• Mazzali-Lurati S. (2002). Literature and new technologies: the "Reading poetry" case study. F. Flückiger, C. Jutz, P. Schulz & L. Cantoni (Eds): Virtual Campus Initiatives. 4th International Conference on New Educational Environment, Lugano, May 8-11, 2002, Bern: net4net, 19-22 .

Contributions to Conferences

• Mazzali-Lurati S., Pollaroli C. (2012). Convincing thorugh modes: how multimodal argumentation works in TV commercials. CADAAD 2012. Critical approaches to discourse analysis across disciplines. Braga (Portugal) 4-6 July .
• Mazzali-Lurati S., Pollaroli C. (2012). Stakeholders in promotional genres. A rhetorical perspective on marketing communication. Days of Ivo Skaric: International Conference on Rhetoric. Postira (Croatia) 19-22 April.
• Mazzali-Lurati S., Pollaroli C. (2011). A pragma-semiotic analysis of ads as multimodal texts. SFL meets Pragmatics: Analysing Multimodal Discourse. Loughborough (UK), 1-3 September.
• Mazzali-Lurati S., Pollaroli C. (2011). Blending metaphors and arguments in advertising.. Metaphor and Communication. Cagliari (Italy) 12-14 May.

Journal Articles (without peer-review)

• Mazzali-Lurati S. (2011). Genere e portatori di interesse: due nozioni-chiave per la scrittura nelle organizzazioni. Cultura e comunicazione, 04, 12-18.
• Mazzali-Lurati S., Schulz P. (2004). A semiotic approach to new media for literary studies. New conditions for the act of reading?. In: S. Arroyo & C. Lacalle (eds): Semiotica e informatica: una nueva alianza, Razon y Palabra, 38. .
  External link
• Mazzali-Lurati S. (2000). Clemente Rebora, poeta mistico.. Rassegna Europea di Letteratura Italiana, 14, 75-104..

Working papers

• Mazzali-Lurati S. (2001). Semiotica I - Dispensa del corso di Boris A. Uspenskij. Università della Svizzera italiana, Lugano, a.a. 2000-2001.

Other publications

• Mazzali-Lurati S., Pollaroli C.A benefici estremi estrema creatività. Una caratteristica della pubblicità italiana. Cultura & Comunicazione. Guerra Edizioni.
• Mazzali-Lurati S. (2003). Reding Literary Texts in Hypermedial Applications. A Semiotic-Hermeneutic Approach to New Media for Literary Studies.. Ph.D. dissertation, Università della Svizzera italiana, Lugano..

Conferences

• Mazzali-Lurati S., Filimon I., Pollaroli C. (2012). Genre and officium in multimodality: A rhetorical perspective on annual reports. . 6th International Conference on Multimodality (6ICOM), August 22 – 24, 2012, London, UK. .