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Digital Communication

Docente: Andreina Mandelli
Assistente: Ana Javornik

Course type: Master +2
Value in ECTS: 3

Academic year 2012/2013 - Fall semester

Basic knowledge in corporate communication recommended

Course description
New communication technologies and media platforms such as social networks (Facebook), microblogging (Twitter), video-sharing sites (YouTube), geo-location services (Foursquare), mobile devices (tablets and smartphones) are transforming the media landscape but also the way we develop interactions, tell our stories and build relationships in organizations and markets. This course will examine the impact of this transformation on our possibility to co-create value with customers, employees and the other stakeholders in the organization.