Online Communication and Promotion

Tipo di corso: Master +2
Valore in crediti ECTS: 4.5
Riferimenti bibliografici sul sito della biblioteca (CoRe)

Anno accademico 2010/11 - 1. anno - Semestre primaverile

Computer-mediated communication in general, and the internet in particular, have opened new and unexpected opportunities for human communication, through a reinterpretation of space and time, as well as through the integration of many semiotic codes: text, image, audio, video (media convergence). In the course, the role of web sites as communication tools is explored; the contribution by different professionals-their collaboration and their misunderstandings-is presented, as well as the role of the users and their actual usages in shaping an application. Special attention is paid to issues like promotion, maintenance, localisation, web-metrics. In addition, the issues related to the so-called Web 2.0 are presented and explored from a communicative perspective.