Dati personali: David Ford

- Docente, Facoltà di scienze della comunicazione

Sede: Facoltà di Lugano
Email: i.d.ford@bath.ac.uk

Istituto di Marketing e Comunicazione Aziendale - Marketing, Docente

Current appointment:
Professor of Marketing (Personal Chair), University of Bath, School of Management.

Previously:
Lecturer, Senior Lecturer and Reader, University of Bath, 1974 - 1989.
Doctoral Student, Manchester Business School, 1970 - 1974.
Group Planning Manager, Ideal-Standard Ltd, 1969 - 1970.
MSc Student, University of Bradford, 1968 - 1969.
Engineering Apprentice/Graduate Apprentice, British Railways, 1962 - 1968.

Academic quealifications:
BSc, Mechanical Engineering, University of Salford.
MSc, University of Bradford PhD, Manchester Business School, University of Manchester.

Research:
My research is best described within the context of the IMP Group, (Industrial Marketing and Purchasing), as follows: I was one of a small number of academics who established this research group by carrying out a large-scale international project into the nature of marketing and purchasing within industrial markets. The first major output of the group in 1982 marked a significant change from the prevailing conceptual and methodological approaches. In particular, the group´s work centred on the nature of inter-company relationships, rather than the separate examination of individual sales and purchases. This "Interaction Approach" has become the overwhelming paradigm for research in business marketing.