Dati personali: Rosa Chun
- Docente, Facoltà di scienze della comunicazione
Incarichi in istituti e laboratori:
Istituto di Marketing e Comunicazione Aziendale - Marketing, Docente
Dr. Rosa Chun is Professor of Business Ethics and Corporate Social Responsibility at Manchester Business School, U.K. She has taught Strategy, Marketing, Branding, Reputation and Competitiveness, Corporate Social Responsibility and Research Methods on the MBA, Masters, Executive and Doctoral programmes at MBS; occasionally at Otaru University, the Rotterdam School of Management at Erasmus University, Bocconi University and IULM University. Her research focuses on corruption, virtue ethics, and corporate reputation, and has appeared in over 50 publications including Harvard Business Review and Journal of Academy of Marketing Science (JAMS). She has been awarded various research grants including the current £100k British Academy Grant for a project on the ¿Ethics of GM Food: Communicating Perceived Risks, Trust and Source Credibility¿. She is an elected Representative-at-Large member for the Social Issues Management division of the Academy of Management.