Leslie de Chernatony - Pubblicazioni all'USI

Pubblicazioni principali

• de Chernatony L., Cottam S. (2009). Creating and launching a challenger brand : a case study. The Service Industries Journal, Vol.29, No.1, pp.75-89.
• de Chernatony L., Cottam S. (2009). Interacting contributions of different departments to brand success. Journal of Business Research Vol.62, No.3, pp.297-304.
• de Chernatony L. (2009). Towards the holy grail of defining "brand". Marketing Theory Vol.9, No.1, pp.101-105.
• de Chernatony L., McDonald M., Wallace E. (2010). Creating Powerful Brands in Consumer, Service and Industrial Markets. Fourth Edition.. Oxford: Butterworth-Heinemann.
• de Chernatony L. (2010). From Brand Vision to Brand Evaluation. Third edition.. Oxford: Butterworth-Heinemann.

Riviste scientifiche (con peer review)

• Wallace E., de Chernatony L., Buil I. (2013). Building bank brands: How leadership behaviour influences employee commitment . Journal of Business Research Vol 66, No 2, pp165-171 .
• Konecnik M., de Chernatony L. (2013). Developing and applying a place brand identity model: the case of Slovenia. Journal of Business Research Vol 66, No 1, pp 45-52.
• Buil I., de Chernatony L., Martinez E. (2013). Examining the role of advertising and sales promotions in brand equity creation . Journal of Business Research Vol 66, No 1, pp 115-122.
• Buil I., Martinez E., de Chernatony L. (2013). The influence of brand equity on consumer responses . Journal of Consumer Marketing Vol 30, No 1, pp62-74 .
• Suvatjis Y., de Chernatony L., Halikias L. (2012). Assessing the Six-Station Corporate Identity Model: A Polymorphic Model. Journal of Product and Brand Management Vol 21, No 3, pp153-166 .
• Wallace E., Buil I., de Chernatony L. (2012). Facebook “friendship” and brand advocacy . Journal of Brand Management Vol 20, No 2, pp 128-146.
• Buil I., de Chernatony L., Martinez E. (2012). Methodological issues in cross-cultural research . Journal of Targeting, Measurement and Analysis for Marketing. Vol 20, No 3/4, pp223-234 .
• Coleman D., de Chernatony L., Christodoulides G. (2011). B2B service brand identity: scale development and validation. Industrial Marketing Management Vol 40, No 7, pp1063-1071 .
• Montaner T., de Chernatony L., Buil I. (2011). Consumer response to gift promotions. . Journal of Product and Brand Management, Vol 20, No 2, pp 101-110.
• Tarnovskaya V., de Chernatony L. (2011). Internalising a brand across cultures: the case of IKEA.. International Journal of Retail & Distribution Management Vol 39, No 8, pp 598-618.
• Wallace E., de Chernatony L. (2011). The influence of culture and market orientation on services brands: insights from Irish banking and retail firms. . Journal of Services Marketing. Vol 25, No7, pp475-488.
• Wallace E., de Chernatony L., Buil I. (2011). Within-role, extra-role and anti-role behaviours in retail banking.. International Journal of Bank Marketing Vol 29, No 6, pp 470-488.
• Christodoulides G., de Chernatony L. (2010). Consumer based brand equity conceptualization and measurement : a literature review. . International Journal of Market Research, Vol 52, No 1, pp 43-66..
• Jevons C., Veloutsou C., Christodoulides G., de Chernatony L. (2010). Thought leadership in brand management.. Journal of Business Research Vol 63, No 11, pp1111-1112..
• Buil I., Martinez E., de Chernatony L. (2009). Brand extension effects on brand equity : a cross-national study. Journal of Euromarketing. Vol 8, No2, pp71-88.
• Buil I., de Chernatony L., Hem L. (2009). Brand extension strategies : perceived fit, brand type and culture influences . European Journal of Marketing Vol.43, No11/12, pp1300-1324.
• de Chernatony L., Cottam S. (2009). Creating and launching a challenger brand : a case study. The Service Industries Journal, Vol.29, No.1, pp.75-89.
• Wallace E., de Chernatony L. (2009). Exploring brand sabotage in retail banking. Journal of Product and Brand Management Vol 18, No 3, pp198-211.
• de Chernatony L., Cottam S. (2009). Interacting contributions of different departments to brand success. Journal of Business Research Vol.62, No.3, pp.297-304.
• Wallace E., de Chernatony L. (2009). Service employee performance: its components and antecedents.. Journal of Relationship Marketing Vol 8, No 2, pp82-102.
• Brodie R., de Chernatony L. (2009). Towards a new conceptualization of branding: theories of the middle range. . Marketing Theory Vol 9, No 1, pp95-100.
• de Chernatony L. (2009). Towards the holy grail of defining "brand". Marketing Theory Vol.9, No.1, pp.101-105.
• Wallace E., de Chernatony L. (2008). Classifying, identifying and managing the service brand saboteur. The Service Industries Journal Vol.28, No.1-2, pp.151-165.
• Martinez E., Polo Y., de Chernatony L. (2008). Effect of brand extension strategy on brand image : a comparative study of the UK and Spanish markets. International Marketing Review Vol.25, No.1, pp.107-137.
• de Chernatony L., Cottam S. (2008). Interactions between organizational cultures and corporate brands. Journal of Product and Brand Management Vol.17, No.1, pp.13-24.
• Wallace E., de Chernatony L. (2007). Exploring managers’ views about brand saboteurs.. Journal of Marketing Management, Vol.23, No.1-2, pp.91-106.
• Lynch J., de Chernatony L. (2007). Winning hearts and minds: business to business branding and the role of the salesperson.. Journal of Marketing Management, Vol.23, No.1-2, pp.123-135.
• Reeves P., de Chernatony L., Carrigan M. (2006). Building a political brand : ideology or voter drives strategy. Journal of Brand Management Vol.13, No.6, pp.418-428.
• de Chernatony L., Drury S., Segal-Horn S. (2006). Communicating services brands’ values internally and externally. Services Industries Journal, Vol.28, No.8, pp 819-836.
• Christodoulides G., de Chernatony L., Furrer O., Shiu E., Abimbola T. (2006). Conceptualising and measuring the equity of online brands. Journal of Marketing Management.
• Bello R., de Chernatony L., Shiu E. (2006). Consumer-based relationships : a tetrad classification. Thought Leaders International Conference on Brand Management, Birmingham..
• Virgo B., de Chernatony L. (2006). Delphic brand visioning to align stakeholder buy-in to the city of Birmingham brand . Journal of Brand Management, Vol.13, No.6, pp.379-392.
• Vallaster C., de Chernatony L. (2006). Internal brand building and structuration : the role of leadership. European Journal of Marketing, Vol.40, No.7/8, pp.761-784.
• de Chernatony L., Drury S. (2006). Internal factors driving successful financial services brands. European Journal of Marketing, Vol.40, No.5/6, pp.611-633.
• Pina J., Martinez E., de Chernatony L., Drury S. (2006). The effect of service brand extensions on corporate image : an empirical model . European Journal of Marketing, Vol.40, No.1/2, pp.174-197.
• Suvatjis J., de Chernatony L. (2005). Corporate identity modelling : The six station model for corporate identity. Journal of Marketing Management, Vol.21, No.7-8, pp.809-834.
• Jevons C., Gabbott M., de Chernatony L. (2005). Customer and brand manager perspective on brand relationships : a conceptual framework. Journal of Product and Brand Management, Vol.4, No.5, pp.300-309.
• Vallaster C., de Chernatony L. (2005). Internationalisation of services brands: The role of leadership during the internal brand building process. Journal of Marketing Management, Vol.13, No.1/2, pp.181-203.
• de Chernatony L., Drury S., Segal-Horn S. (2005). Using triangulation to assess and identify successful services brands. The Service Industries Journal, Vol. 25, No2, pp.5-21.
• de Chernatony L., Harris F., Christodoulides G. (2004). Developing a brand performance measure for financial services brands. The Service Industries Journal, Vol.24, No.2, pp.15-33.
• de Chernatony L., Drury S., Segal-Horn S. (2004). Identifying and sustaining services brands' values. Journal of Marketing Communications, Vol.10, No.2, pp.73-93.
• de Chernatony L., Cristodoulides G. (2004). Taking the brand promise online : challenges and opportunities. Interactive Marketing, Vol.5, No.3, pp.238-251.
• Martinez E., de Chernatony L. (2004). The effect of brand extension strategies upon brand image. Journal of Consumer Marketing, Vol.21, No.1, pp.39-50.
• Lynch J., de Chernatony L. (2004). The power of emotion : brand communication in business to business markets. . Journal of Brand Management, Vol.11, No.5, pp.403-419.
• de Chernatony L., Drury S., Segal-Horn S. (2003). Building a services brand : stages, people and orientations. The Service Industries Journal Vo.23, No.3, pp.1-21.
• de Chernatony L., Segal-Horn S. (2003). The criteria for successful services brands. European Journal of Marketeers Vo.37, No.7/8, pp.11095-1118.
• Hem L., de Chernatony L., Iversen M. (2002). Factors influencing successful brand extensions. Journal of Marketing Management Vo. 19, No. 7-8, pp.781-806.
• White J., de Chernatony L. (2002). New Labour : A study of the creation, development and demise of a political brand. Journal of Political Marketing, Vol.1, No.2/3, pp.45-52..
• Daniels K., Johnson G., de Chernatony L. (2002). Task and institutional influences on managers' mental models of competition. Organization Studies, Vol.23, No.l, pp.31-62.
• Sanghera J., de Chernatony L., Brown A. (2002). Testing Gronroos' model in the financial services sector. The Service Industries Journal, Vol.22, No.3, pp.1-14.
• Schultz M., de Chernatony L. (2002). The challenge of corporate branding. Corporate Reputation Review, Vol.5, No.2/3, pp.105-112.
• de Chernatony L. (2002). Would a brand smell any sweeter by a corporate name? . Corporate Reputation Review, Vol.5, No.2/3, pp.114-132.
• de Chernatony L. (2001). A model for strategically building brands. Journal of Brand Management, Vol.9, No.1, pp 32-44.
• de Chernatony L., Segal-Horn S. (2001). Building on services characteristics to develop successful services brands. Journal of Marketing Management, Vol.17, No.7-8, pp 645-669.
• de Chernatony L. (2001). Succeeding with brands on the internet. Journal of Brand Management, Vol 8, No 3, pp 268-274.
• de Chernatony L., Harris F., Dall'Olmo Riley F. (2000). Added value: its nature, roles and sustainability. European Journal of Marketing, Vol 34, No. 1-2 pp 39-56.
• de Chernatony L., Harris F. (2000). Developing corporate brands through considering internal and external stakeholders. Corporate Reputation Review Vol 3, No 3, pp 268-274.
• de Chernatony L. (1999). Brand management through narrowing the gap between brand identity and brand reputation. Journal of Marketing Management, Vol 15, No 1-3, pp 157-180.
• de Chernatony L., Dall'Olmo Riley F. (1999). Experts' views about defining services brands and the principles of services branding. Journal of Business Research, Vol 46, No 2, pp 181-192.
• de Chernatony L., Dall'Olmo Riley F. (1999). Experts' views about defining services brands and the principles of services branding. Journal of Business Research, Vol. 46, No. 2, pp. 181-192.
• de Chernatony L. (1999). The challenge of service branding: knowledge management to the rescue. Journal of Brand Management, Vol 6, No 4, pp 271-277.
• de Chernatony L., Dall'Olmo Riley F., Harris F. (1998). ) Criteria to assess brand success. Journal of Marketing Management, Vol.14, No.7, pp.765-781..
• de Chernatony L., Dall'Olmo Riley F. (1998). Defining "brand" : beyond the literature with experts' interpretations. Journal of Marketing Management, Vol.14, No.5, pp.417-443.
• de Chernatony L., Dall'Olmo Riley F. (1998). Modelling the components of a brand. European Journal of Marketing, Vol.32, No.11/12, pp.1074-1090..
• de Chernatony L., Dall'Olmo Riley F. (1997). The chasm between managers' and consumers' views of brands : the experts' perspectives. Journal of Strategic Marketing, Vol.5, No.2, pp.89-104.

Libri

• de Chernatony L., McDonald M., Wallace E. (2010). Creating Powerful Brands in Consumer, Service and Industrial Markets. Fourth Edition.. Oxford: Butterworth-Heinemann.
• de Chernatony L. (2010). From Brand Vision to Brand Evaluation. Third edition.. Oxford: Butterworth-Heinemann.
• de Chernatony L. (2008). Brand Building. In The Marketing Book, ed M. Baker and S. Hart (Oxford: Butterworth-Heinemann).
• de Chernatony L. (1998). Brand Management . Aldershot: Ashgate Publishing Limited.
• de Chernatony L. (1998). Developing an effective brand strategy. In The CIM Handbook of Strategic Marketing ed. C.Egan and M.Thomas (Oxford: Butterworth Heinemann).

Conferenze con proceedings

• Wallace E., Buil I., de Chernatony L. (2012). Do self-expressive brands create greater brand love and brand advocacy among Facebook users?. European Marketing Academy Conference, Lisbon.
• Bravo R., de Chernatony L., Matute J., Pina J. (2012). Exploring corporate identity projections through corporate websites: a comparative analysis of banks in Spain and the UK. European Marketing Academy Conference, Lisbon.
• Christodoulides G., Cadogan J., Veloutsou C., de Chernatony L. (2012). Revisiting brand equity: Evidence from three European countries. European Marketing Academy Conference, Lisbon.
• Wallace E., de Chernatony L., Buil I. (2011). Building bank brands: how leadership style influences branch employee commitment. . Thought Leaders in Brand Management 7th International Conference, Lugano..
• Buil I., de Chernatony L., Martinez E. (2011). Methodological issues in cross-cultural branding research. . Thought Leaders in Brand Management 7th International Conference, Lugano..
• Christodoulides G., de Chernatony L. (2010). A model of antecedents and consequences of consumer based brand equity online. . Paper presented at Thought Leaders in Brand Management 6th International Conference, Lugano, April..
• Konecnik Ruzzier M., de Chernatony L. (2010). A systematic approach to branding Slovenia. . Paper presented at Thought Leaders in Brand Management 6th International Conference, Lugano, April..
• Helman D., Addeo E., de Chernatony L. (2010). An evolving e-landscape: Synergistic intersections of technology and brand management. . Paper presented at Thought Leaders in Brand Management 6th International Conference, Lugano, April..
• Gaspar A., Coelho F., de Chernatony L. (2010). From personal values to store brand purchase.. Paper presented at European Academy of Marketing Conference, Copenhagen, May.
• Wallace E., de Chernatony L. (2010). Segmenting brand building employees: a profile of front-line employees in the Irish service sector. . Paper presented at European Academy of Marketing Conference, Copenhagen, May..
• Wallace E., de Chernatony L. (2010). Strategic thrust or strapline mentality? The role and implementation of the brand in retail banking.. Paper presented at Thought Leaders in Brand Management 6th International Conference, Lugano, April. .
• Buil I., de Chernatony L., Martinez E. (2010). The effect of advertising and sales promotions on brand equity. . Paper presented at Thought Leaders in Brand Management 6th International Conference, Lugano, April. .
• Buil I., Martinez E., de Chernatony L. (2009). Brand equity: a higher-order formative measure. . Thought Leaders International Conference on Brand Management, Athens, April..
• Iversen N., Hem L., de Chernatony L. (2009). Brand extensions evaluations : influences of global or local origin. . Thought Leaders International Conference on Brand Management, Athens, April..
• Coleman D., de Chernatony L., Christodoulides G. (2009). Brand identity: scale development and validation. . Thought Leaders International Conference on Brand Management, Athens, April..
• Wallace E., de Chernatony L. (2009). Creating and implementing brand values in Irish services firms. . Thought Leaders International Conference on Brand Management, Athens, April..
• Vallaster C., de Chernatony L. (2009). Modeling the way social interactions build brands internally: implications for services management. . 71st VHB Annual Congress, Nurnberg, June.
• de Chernatony L., Cottam S., Pirrie A. (2008). A challenging issue for brands : issues, impacts and skills. Paper presented at Thought Leaders International Conference on Brand Management, Birmingham, April.
• Bello R., de Chernatony L., Shiu E. (2008). Consumers’ impact on corporate branding : a case for the consumer identity construct. Thought Leaders International Conference on Brand Management, Birmingham.
• Buil I., Martinez E., de Chernatony L. (2008). Understanding brand equity and its consequences : a proposed model. Thought Leaders International Conference on Brand Management.
• Suvatjis Y., de Chernatony L., Leek S. (2007). A synthesis of polymorphous corporate elements in creating a new corporate identity model. Thought Leaders International Conference on Brand Management, Birmingham..
• Buil I., Martinez E., de Chernatony L. (2007). Brand extension effects on brand equity : a cross-national study.. Thought Leaders International Conference on Brand Management, Birmingham..
• Buil I., Martinez E., de Chernatony L. (2007). Consumers’ attitudes towards brand extensions. 14th International Product Development Management Conference, Porto.
• Buil I., Martinez E., de Chernatony L. (2007). Measuring brand equity : a cross-national validation. European Marketing Academy Conference, Brighton.
• Christodoulides G., de Chernatony L., Furrer O. (2007). Measuring the equity of internet brands. Thought Leaders International Conference on Brand Management, Birmingham..
• Christodoulides G., de Chernatony L., Furrer O. (2007). Moving away from short-term performance measurement online : a new metric of brand equity. Academy of Marketing Science Conference, Miami..
• de Chernatony L., Cottam S. (2007). The contribution of different departments to brand success and the impact of how they interact. Paper presented at Thought Leaders International Conference on Brand Management, Birmingham, April.
• Buil I., Montaner T., de Chernatony L. (2007). The influence of brand extension variables on brand equity. European Marketing Academy Conference, Reykjavik.
• Lynch J., de Chernatony L. (2007). Understanding and communicating brand values in B2B markets. Thought Leaders International Conference on Brand Management, Birmingham..
• Wallace E., de Chernatony L. (2006). Identifying and managing the service brand saboteur. Thought Leaders International Conference in Brand Management, Birmingham..
• de Chernatony L., Cottam S. (2006). Internal factors driving successful financial services brands. Paper presented at European Marketing Academy Conference, Athens.
• Vallaster C., de Chernatony L., von Wallpach S. (2006). Weblogs : How they contribute to co-construct a corporate brand. The case of Gate Gourmet. Thought Leaders International Conference on Brand Management, Birmingham. .
• de Chernatony L., Cottam S. (2006). Why are all financial services brands not great?. Paper presented at Thought Leaders International Conference on Brand Management, Birmingham, March.
• de Chernatony L., Cottam S. (2006). Why are all financial services brands not great? . Thought Leaders International Conference on Brand Management, Birmingham..
• Vallaster C., de Chernatony L. (2005). Modelling social discourse as a route to internal brand building. 1st Annual Brand Colloquium, Birmingham.
• Wallace E., de Chernatony L. (2005). The employee as brand builder : antecedents and measures of employee performance. 1st Brand Colloquium, Birmingham.
• Lynch J., de Chernatony L. (2005). Winning hearts and minds : business to business branding and the role of the salesperson. 1st Annual Brand Colloquium, Birmingham.
• Reeves P., de Chernatony L. (2004). A critical evaluation of Kirchheimer: applicable to contemporary political brands in Britain?. 54th Political Studies Association Annual Conference, Lincoln.
• Christodoulides G., de Chernatony L., Shiu E., Furrer O., Abimbola T. (2004). E-tail brand equity: scale development and validation. Academy of Marketing Conference, Cheltenham..
• Vallaster C., de Chernatony L. (2004). How much do leaders matter in internal brand building? An international perspective.. Scandinavian Academy of Management and the International Federation of Scholarly Associations of Management 7th World Congress, Goteborg.
• Pina J., Martinez E., de Chernatony L. (2004). Modelling the impact of services brand extensions on corporate image. Paper presented at Academy of Marketing Conference, Cheltenham..
• de Chernatony L., Drury S., Segal-Horn S. (2004). Services brands' values: Internal and external corporate communication. Paper presented at Academy of Marketing Conference, Cheltenham, July.
• Martinez L., Pina J., de Chernatony L. (2004). The effect of service brand extensions upon corporate image. 14th Congreso de La Associacion Cientifica de Economia y Direccion de la Empresa, Murcia.
• de Chernatony L., Drury S., Segal-Horn S. (2004). Using triangulation to identify successful and less successful services brands. Paper presented at 33rd European Marketing Academy Conference, Murcia, Spain, May.