Swiss Corporate Communications and Public Relations Practice Monitor (by the Swiss Corporate Communication and Public Relations Observatory)
Responsabile del progetto all'USI: Francesco Lurati
Data di inizio: 1 Gennaio 2010
Durata: 26 mesi
Sito web: www.usi.ch/laboratorio-centri-ricerca?id=110
Facoltà coinvolte:
- Facoltà di scienze della comunicazione
Collaboratori:
- Jost Reinhold - collaboratore
- Simone Mariconda - collaboratore
Enti e Istituti coinvolti nel progetto:
Altri partners coinvolti nel progetto:
Enti finanziatori: BPRA, Harbourclub, pr suiss, SPRI, sponsors
Scope of the Swiss Corporate communication and Public Relations Practice Monitor reports.
• To investigate the profession’s practices and their evolution
• To explore the different communication organizational structures and their relationship with the practice of the profession
• To evaluate the integration of the communication practice within the management practice
• To identify trends influencing communication practice
• To detect the needs for educational and personal development