Five reasons for choosing the USI Faculty of Communication Sciences:
Master in Marketing graduate, Global Brand Manager at P&G
«At USI I learned first of all the value of diversity, which brings students from different backgrounds (not only geographic, but also cultural) to work together. Studying in Switzerland gave me the motivation to go for international careers. Having studied at a university that focuses on its students allowed me to interact with faculty that I consider more than just being professors. My teachers are in fact true experts, capable of seeing in me a future brand manager, rather than just a current student. And also, the opportunity to apply theory to genuine real-life business situations (with the so-called field projects) helped me develop certain skills, such as the ability to work in groups, to solve complex problems and to develop strategies – all of which are required nowadays to enter the business world».
The USI Faculty of Communication Sciences offers quality educational programmes in which different disciplines and perspectives engage to respond to the great challenges of communication, culture and society, including the global interconnection of digital technologies, the convergence of different languages, cultures, ideologies and religions, and the need to rethink a memory for the future.
A unique integration of organizational, business and humanistic disciplines makes it possible to deal with communication - an increasingly strategic phenomenon - in its fundamental components and dynamics, as well as in its professional applications, like in the media, public institutions and businesses, and in specific sectors such as health, fashion, tourism or finance. In the fields of Italian language, literature, and culture, and of philosophy, the classics and the foundations of thought become a privileged key to access the present and to understand and manage complexity.
In each study curricula students can develop solid skills and at the same time the habit to think in a critical, creative and systemic way. Moreover, through projects and case studies their project and collaboration skills are fostered, not only in the classroom, but also by applying theory in the field, at companies and institutions.
The student-friendly character and dynamic spirit of the Faculty further enable the overall learning process, allowing direct and open interaction with international faculty: each student has the opportunity to contribute personally to his or her training, within a multilingual and multicultural environment, opening up to international careers.
Our study curricula
The Swiss university system
The Swiss university system, which includes USI, is a renowned quality system that makes Switzerland one of the most competitive countries in the world despite its size.
There are three particular strengths of this system: