"Consumer empowerment, domination and resistance in digital-consumer interactions: A comparison of key theoretical frameworks"- a paper by Cristina Paradiso accepted at the 2024 CCT conference.
Digital transformation
6 May 2024
The paper "Consumer empowerment, domination and resistance in digital-consumer interactions: A comparison of key theoretical frameworks" by Cristina Paradiso has been accepted at the 2024 CCT conference.