Unlocking the culture code - the value of corporate culture

The UBS Center for Economics in Society and Università della Svizzera italiana are happy to invite you at the event Unlocking the culture code – the value of corporate culture.

The event will explore the critical role corporate culture plays in both the triumphs and failures of businesses today. By combining insights from economic research and real-world practice, the event will shed light on key questions such as: Why is corporate culture so crucial? How does corporate culture influence business performance, including firm value, risk-taking, and long-term success? What are the mechanisms that create and sustain an effective corporate culture, and how can it be measured?

The event is open to the public and will be held in English. For Italian-speaking guests on-site, there will be offered simultaneous translation from English to Italian.

Registration is mandatory at this link. 

Program

17.30 Door opening

18.00 Welcome address
Luisa Lambertini, Università della Svizzera italiana
Ernst Fehr, Università di Zurigo

18.10 Keynote lecture
Luigi Guiso, Einaudi Institute for Economics and Finance

18.40 Panel discussion with Q&A
Sergio P. Ermotti, UBS Group AG
Ernst Fehr, University of Zurich
Luigi Guiso, Einaudi Institute for Economics and Finance
Luisa Lambertini, Università della Svizzera italiana

19.45 Flying dinner

21.00 End of event