A football-related project supported by the FIFA Research Scholarship

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Institute of Marketing and Communication Management

27 January 2025

The project "The Swiss Football Association’s focus on talent: A study on promoting the discovery, development and sustainable success of football talent" was awarded funding by the FIFA Research Scholarship. This scholarship aims to promote research on football conducted by young researchers. In interaction with the SNSF project carried out by Prof. Mengis (USI) Prof. Nicolini (WBS) Dr. Hurst (USI; WBS) and Mr. Baeriswyl "A Practice-theoretical Account of Organizational Attention" studying attention as emerging from multiple, locally situated, and materially mediated practices on the ground, the "focus on talent" of this project will allow to explore further how talent is discovered and developed over time, offering unique practical and scholarly insights for sports management and talent management.