Challenges and continuity in the digital world


Institutional Communication Service

29 November 2018

What are the main managerial challenges for companies involved in communication in the digital age? How do international organisations use media for their diplomacy? Can communication really be managed in the social media world?

The intertwining of digitalisation and globalisation poses new challenges. In order to understand its boundaries, the USI master in Media Management organises two conferences, open to all students and the public, with two experts from the world of diplomacy and telecommunications.

December 4, at 5:30 pm, room A12, Lugano campus with Xiankun Lu, CEO of LEDECO Geneva and head of the press office of the Permanent Mission of the People's Republic of China at the World Trade Organisation.

December 6 at 5:30 pm, room 250, Lugano campus with Stefano Santinelli, CEO of Swisscom Directories AG. 


Both events will be held in English
For more information: [email protected]

Master in Media Management:
Institute of Media and Journalism: