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Conversations on Digital Fashion Communication with Umberto Angeloni: "How to communicate luxury menswear - Lessons learned on content creation and PR"

Institute of Digital Technologies for Communication

Date: / -

Auditorium Campus Lugano

Fashion is undergoing a major digital transformation, which is touching all its facets, layers, and processes. Luxury fashion menswear has not been exempted from the impact of digitalization, which has transformed the field through the use of new information and communication technologies (ICTs) – which can be refereed to, in short, as “digital fashion”:

  1. ICTs are used to design, produce, and distribute fashion products;
  2. ICTs impact marketing and sales;
  3. ICTs are extensively used in communication activities with all relevant stakeholders and contribute to co-creation in the fashion world.

This conversation will focus on communication and PR related aspects, both offline and online with a particular focus on luxury menswear.

Umberto Angeloni was born in Rome, where graduated in Economics at Università La Sapienza. Later on, he obtained an MBA from the University of Western Ontario, Canada.

From 1990 to 2007 Angeloni was co-owner and CEO of Brioni, transforming the company from a manufacturer of quality men’s clothing into a group with a leading luxury lifestyle brand identity, reaching a turnover of €200 million.

In 2009 he has founded the brand UMAN, and from that year he is President and CEO of Caruso Spa.

 

The workshop will be held in English and is organized by the Master in Digital Fashion Communication.

The event is open to the public and entrance is free. For more information and to register: mdfc@usi.ch