Academic community mourns the death of Professor Ivan Snehota


Institutional Communication Service

29 April 2022

Professor Ivan Snehota, USI professor emeritus who taught generations of marketing students, passed away recently. USI expresses its sincere condolences to his family.

Since the 1999-2000 academic year, Professor Snehota has made a fundamental contribution to the Faculty of Communication, Culture and Society at USI. He is unanimously acknowledged among his colleagues as one of the founders of the Faculty, as well as one of its most influential researchers. His intellectual legacy to USI is extremely valuable, particularly in the study programmes he devised, in the quality of his scientific publications and in the indelible mark he left on his younger colleagues. Those who had the good fortune to know him also remember him for his humility, generosity and great ability to laugh at himself.



Ivan Snehota (1946-2022) was a full professor of Marketing. He studied and obtained a PhD in Business Administration from the University of Uppsala (Sweden), where he taught from 1971 to 1977. He held managerial and consultancy positions in Italy, where he also taught Marketing for several years at the SDA Bocconi School of Management of the Bocconi University in Milan and at the School of Management of the University of Turin between 1978 and 1990. He was associate professor at the University of Uppsala (1991-1995) and coordinator of the Centre for Marketing, Distribution and Industry Dynamics at the Stockholm School of Economics (1996-2001). At USI he was director of the IMCA (Institute of Marketing and Business Communication) in the Faculty of Communication, Culture and Society, and director of the Master in Marketing programme. He has authored and co-authored several books and articles on corporate development and theory, business development, the functioning and dynamics of industrial markets, and business-to-business marketing - topics that he developed in research and as part of professional development programmes in companies and in various European business schools. He was one of the founders of the IMP research programme in International Industrial Marketing, a member of the scientific council of the Prague University of Economics and Business as well as on the editorial board of several scientific journals and the scientific council of the Italian Marketing Association.