A warm welcome to Yeşim Akmeraner Kökat who just joined IMCA as a postdoctoral researcher

Yeşim recently received her PhD in Communication Sciences from Istanbul University. After conducting a qualitative study in the Turkey office of a global communications agency, she specialized in the digitalization of advertising in a data-driven market.

Here are a few words from her:

"Hi! I am Yeşim. I am excited to join IMCA as a postdoctoral researcher and I will be working with Prof. Léna Pellandini-Simányi. I am passionate about exploring the micro-dynamics of great changes that societies silently undergo, and tracing the ways in which they are reproduced on subjective levels. My research focuses on the interplay between data analytics and creativity in marketing communication agencies, the impact of data-driven market dynamics on advertising and marketing professionals, and the valorization of consumer/user subjectivities. My interests are market studies, sociomaterial approach, critical marketing and autonomist Marxist theory."