Paradiso C., Pellandini-Simányi L.,(2024).Consumer empowerment, domination and resistance in digital-consumer interactions: A comparison of key theoretical frameworks (CCT conference 2024).

Abstract

This paper provides a comparative analysis of the two main theoretical frameworks - Foucauldian and socio-material – used to analyze domination, resistance and empowerment in the context of human-digital interactions in the Consumer Culture Theory literature.