Fashion, Tourism, Car Races and Other Dangerous Things. The case of The Mall Luxury Outlets

The conversation will present the peculiarities of The Mall Luxury Outlets, its role in-between Luxury Fashion and Tourism; furthermore, it will show how such fields dialogue with the world of car races and collectors.

A focus on digital communication will highlight the successful ingredients needed to attract interested audiences and to nurture a passionate community.

Giorgio Motta is a graduate of Università degli Studi di Milano (Italy) in Political Science and holds a Master / EMIT in Governance and Management at Luiss Business School in Rome.Since 2017, he has been the General Manager of The Mall Luxury Outlets with the aim of developing the brand with a focus on the management and expansion of the Luxury Malls.In 2015 he started to teach Luxury Enterprises Management at the Master Courses of Polimoda in Florence, and gives periodical guest lectures at the Fashion Institute of Technology (FIT) of New York, at Politecnico of Milan and at the Hubei Institute of Fine Arts (HIFA) of Shenzhen. Recently he also started a collaboration with the International University of Monaco.

The Mall Luxury Outlets is an Italian company dedicated to providing exclusive experiences to people looking for the finest luxury items among the world’s top fashion brands in beautiful natural landscapes. The lush green hills of the Tuscan countryside provide the perfect scenic backdrop for The Mall Firenze, while the stunning Ligurian Riviera embraces The Mall Sanremo, opened in June 2019.

The event is organized in collaboration with ACL: Automobile Club Lugano.