Akmeraner-Kökat presented an in-progress paper on 'why organisations struggle to become data-driven' at IMSW 2025

IMCA postdoctoral researcher Yeşim Akmeraner-Kökat presented an in-progress paper titled “Assembling the ‘data-driven organisation’: Messy interactions of data, data analysts and creatives,” co-authored by Léna Pellandini-Simányi and Jeanne Mengis, at the 8th Interdisciplinary Market Studies Workshop at the Stockholm School of Economics. The paper dives into the question of why organizations struggle to become data-driven, using the case of a creative advertising agency.