A chapter in Elsevier Online Reference Collection in Food Science is now available online

A chapter for the Encyclopedia of Agriculture and Food Systems, written by Ksenia Silchenko has now been published online, as part of Elsevier’s Online Reference Collection in Food Science.

Ksenia Silchenko’s chapter “The impact of food marketing on consumer choices and behaviors” scheduled for publication in the 3rd edition of Encyclopedia of Agriculture and Food Systems has now been included in the Elsevier Reference Collection in Food Science. The Collection is intended to provide a one-stop source for scholars, policy-makers, instructors, students, and all those entering research or teaching in the interdisciplinary field of Food Studies.

The chapter provides an interdisciplinary overview of a variety of food marketing strategies and practices that can influence consumer choices and behaviors. Yet, in addition to focusing on the more “classical” information-based and perception-based routes of food marketing's influence on consumption, it dedicates equal space and attention to the influences on the cultural level. Sourcing from consumer culture theory research on food consumption alongside nutrition research, labelling research, sensory and heuristics research, this chapter introduces a general reader to the intricate dynamics between food marketers’ decisions and consumption outcomes, both on the personal and collective societal levels. A special attention is dedicated to the negative and/or potentially problematic impact of food marketing on consumer wellbeing and market failures.