Cycling between sport and fashion. The case of Assos of Switzerland

The meeting – jointly organised by the Masters in Digital Fashion Communication and in International Tourism – highlights the relevance of cycling as a lifestyle and how it impacts both technical apparel as well as tourism practices. The role of digital media will be also tackled, exploring their impact on the cycling community and on related brands.

The speaker, Edwin Navez, is an experienced Executive specialized in change management and organisational transformation, guiding companies and teams through some of the most pivotal transitions. He currently serves as the Chief Executive Officer of ASSOS of Switzerland GmbH, a company known for high-performance cycling apparel. He has held several key positions throughout his career in prominent fashion companies such as Michael Kors, Versace and Philip Plein.